From the desk (and BlackBerry) of Keith Parnell

Over the long weekend I watched the three parts of an awesome dialogue with Brian Solis and Robert Scoble. They talked about social media, public relations, online press releases, Twitter’s power, Mashable, Chris Brogan, Oprah, Steve Jobs and much, much more.

The videos are embedded below. Let me know what you thought after watching them.

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On Twitter? Follow me at @parnellk63.

Listening to Me and Mr. Johnson by Eric Clapton.

I had the amazing privilege of having coffee this afternoon with a new, local client. Rosemary Thornton is a 4-time best-selling author that has come to us to guide the marketing, advertising and public relations strategies of her upcoming book. We will have more conversations about Rosemary here so stay tuned.

In the mean time, if you catch yourself traveling through the Granby Street area of Norfolk, stop in to see the friendly folks at Riverview Coffee Parlor. You won’t be disappointed!

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I’m very excited to have finally started this weekend reading David Meerman Scott’s The New Rules of Marketing & PR. The book has been sitting on the bookshelves in my office for months. 

I’ve gotten on the ‘reading’ kick lately having just ordered copies of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (by Chris Brogan and Julien Smith) and Inbound Marketing: Get Found Using Google, Social Media, and Blogs (by Brian Halligan and Dharmesh Shah).

What are you reading right now?

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Did you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!

Get your tickets now. Don’t wait.

• Keynote: Keith Parnell from JASE Group Marketing & Advertising and NeedLocalHelp.com
• Session #1: The Role of Public Relations in Social Media, Michelle Rogerson from Reina Communications
• Session #2: Successfully Monetizing Your Blog, Julie Maloney from Momspective
• Session #3: How to Benefit from the Power of Google, Kurt Noer from Customer Magnetism
• Session #4: Successful Social Media Marketing Campaign, 14 Characters at a Time, Renee Alexander Hamilton, Operation Smile

New Media Conventions

Agenda

Did you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!

Get your tickets now. Don’t wait.

• Keynote: Keith Parnell from JASE Group Marketing & Advertising
• Session #1: The Role of Public Relations in Social Media, Michelle Rogerson from Reina Communications
• Session #2: Successfully Monetizing Your Blog, Julie Maloney from Momspective
• Session #3: How to Benefit from the Power of Google, Kurt Noer from Customer Magnetism
• Session #4: Successful Social Media Marketing Campaign, 14 Characters at a Time, Renee Alexander Hamilton, Operation Smile

New Media Conventions

Agenda

Do you social media? Even more important, do you let people know that you social media?

FRONT:

BACK:

Keith Parnell
Founder & CEO
JASE Group, LLC dba JASE Group Marketing & Advertising
http://www.jasegroup.com
(757) 715-4595
keith.parnell@jasegroup.com

Google: Keith Parnell

My Social Media Life:
* http://jasezone.keithparnell.com
* http://twitter.keithparnell.com
* http://linkedin.keithparnell.com
* http://facebook.keithparnell.com

Stay tuned for the excitement! New Media Conventions is coming to Virginia Beach this fall. Check the New Media Conventions website for more details. Make sure to sign up for the email list to get details as they are unveiled.

I will be speaking on Wednesday this week in Norfolk (VA) for the South Hampton Roads Museums Forum (SHRMF). SHRMF is a regional group of public relations and marketing professionals with our area’s museums and historic sites.

During the presentation, Social Media’s Role in the Marketing Plan, we will discuss social media as part of a comprehensive marketing plan for the SHRMF institutions, and our (JASE) experiences in using social media initiatives with our clients.

The event is hosted by our friends at Keep Norfolk Beautiful.

2009 May 06: Social Media’s Role in the Marketing Plan

Location:
Ernie Morgan Center
3500-A Granby Street
Norfolk, VA 23504

JASE Group is featured in the current Inside Business, The Hampton Roads [VA] Business Journal, March 30th print edition.

Recognized for being named marketing and advertising agency of record for a local Virginia Beach business, JASE is a full-service advertising, marketing and information technology agency specializing in social media, branding, advertising, marketing and next generation engineering.

Norfolk-based JASE Group, an advertising and marketing agency, has been name the agency of record for Ballyhoo Home Improvement in Virginia Beach. JASE will be responsible for all creative and strategic brand development, traditional and online advertising, collateral design, public relations and marketing initiatives with emphasis on inbound marketing, search engine optimization, web and blog development, and online social media presences for Ballyhoo.

See the full press release here.

Very exciting news for our team. Official press release from our company blog:

JASE Group (JASE), a full-service advertising and marketing agency specializing in social media, branding, marketing and advertising, announced today that it has been named the agency of record for Ballyhoo Home Improvement in Virginia Beach, Virginia.

NORFOLK, VA, MARCH 19, 2009:  JASE Group (JASE), a full-service advertising and marketing agency specializing in social media, branding, marketing and advertising, announced today that it has been named the agency of record for Ballyhoo Home Improvement in Virginia Beach, Virginia.

As part of the agreement, JASE will be responsible for all creative and strategic brand development, traditional & online advertising, collateral design, public relations, marketing initiatives with emphasis on inbound marketing, search engine optimization, web & blog development and online social media presences for Ballyhoo Home Improvement.

“Our goal is to grow Ballyhoo’s business line to support several crews throughout Hampton Roads. The quality of our workmanship is excellent; we need to get the word out to the community,” said Michael Sedlacek, Owner of Ballyhoo Home Improvement.

“Working with Ballyhoo to expose their established brand to a greater audience will be an exciting venture for our team. The excitement of positive growth in the current economy has already spawned many creative ideas,” said Keith Parnell, CEO of JASE Group.

About JASE Group
Founded in 1997, JASE is a Norfolk, VA based full-service advertising, marketing and information technology agency, specializing in social media, branding, advertising, marketing and next generation engineering. JASE’s scalable web, network and marketing solutions are tailor-made to fully address each customer’s unique needs and business strategy. The Company’s  engineers and strategists have decades of experience in marketing solutions analysis, network design and maintenance, e-commerce, web development and web hosting, systems integration and regulations compliance. JASE provides marketing solutions analysis, custom IT consulting, Internet services and network solutions for small, mid-sized and enterprise businesses. A privately held company, JASE is headquartered in Norfolk, Virginia. For more information, visit www.jasegroup.com or www.jasemarketing.com or call (757) 715-4595.

About Ballyhoo Home Improvement
Ballyhoo Home Improvement is an Insured, Class B licensed, Building Contractor specializing in residential remodeling, including kitchen and bathroom remodeling, interior painting, ceramic tile work and home repair. A privately held company, Ballyhoo Home Improvement is headquartered in Virginia Beach, Virginia. For more information, call (757) 575-8828.

JASE Group is featured in the current Inside Business, The Hampton Roads [VA] Business Journal, February 9th print edition.

Recognized for being named marketing and advertising agency of record for a local Chesapeake business, JASE is a full-service advertising, marketing and information technology agency specializing in social media, branding, advertising, marketing and next generation engineering.

JASE Group, a Norfolk advertising and marketing agency, has been named the agency of record for Concrete Concepts in Chesapeake. As part of the agreement, JASE will handle all creative and strategic brand development, traditional & online advertising, collateral design, public relations, marketing initiatives, search engine optimization, web development and online social media presences for Concrete Concepts.

See the full press release here.