From the desk (and BlackBerry) of Keith Parnell

New Media Conventions

Agenda

How is your online marketing campaign producing for you? Are your sales agents overworked yet?

I’ve heard any one of four discouraging answers many times over in the past few months.

1. My what? I guess don’t have one.
2. Yes, it is working great for us. But it doesn’t equal our traditional advertising efforts.
3. No, I must be doing something wrong.
4. I make new Facebook friends all the time but the sales dollars are not paying the bills.

The bottom line is, your online marketing campaign should be strategically aligned with sales goals, and thoughtfully planned and executed. Your online marketing campaign should have inbound marketing initiatives embedded that are measurable and proven. Your online marketing campaign should be producing overwhelming results feeding your sales team.

And probably even more critical than any other item in your planning, don’t rely on the advice of folks that just hang out on Facebook. Marketing is a skill. Online marketing is an even more specialized skill. Don’t leave the success of your business to just anyone.

New Media Conventions

Agenda

I received the email below in my inbox earlier this week. Dumb.

First, Brian Fullmer, I wouldn’t rent construction equipment from an unsolicited email that was sent to my inbox. Know your business and know your business’s consumers.

Second, Brian Fullmer, don’t forward an email from your gmail account to your yahoo account and BCC it to some crazy distribution list you bought from a scammer.

Third, Brian Fullmer, don’t run your email marketing campaign from your free yahoo or gmail accounts. Brand them with your domain’s email address!

Fourth, Brian Fullmer, … man … I could go on forever.

Do you guys have any silly comments for Brian Fullmer?

Inbound marketing is fun. Inbound marketing is creative. But what makes inbound marketing so special?

First let’s understand what inbound marketing is. Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social media communities.

For this reason, inbound marketing can generate quality leads because it focuses on the people that are already interested in your brand, company, and product or searching for your services.

JASE specializes in the perfect mixture of inbound marketing with traditional marketing. By combining your current advertising initiatives with inbound marketing you can lower your total cost of advertising and increase the effectiveness of your campaign.

Our suite of Marketing Solutions & Strategies

Advertising - Online & Traditional, Brand Development & Management, Broadcasting - Radio & Television, Collateral Development, Inbound Marketing, Interactive Solutions, Market Research, Marketing Strategies, Product Positioning, Public Relations, Publication Design, Search Engine Optimization & Management, Social Media, Statistical Analysis, Web Design & Marketing

Relative info: What is Inbound Marketing?

The Basics of an Inbound Marketing Campaign