View & Download the FREE Webinar Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. For this reason, inbound marketing can generate quality leads because it [...]
I am close to finalizing my latest eBook, All Traffic Points Inward. Hopefully you will enjoy reading and learning from the material. Topics such as inbound marketing, lead generation, outbound marketing, search engine marketing, social media marketing, and monitoring your brand on the Internet are covered in the PDF-format eBook. Keep an eye on the All [...]
On Friday, May 21st, Naoma Doriguzzi and I will be presenting at the Keller Williams Realty office in the Hilltop area of Virginia Beach (VA). The topic of the day will be, MAKING MONEY. That’s right, making money. Who doesn’t like that topic?! The seminar is open to everyone, not just realtors. You can get [...]
Ever ask yourself why you should blog? Ask no longer. Here are 8 great reasons why you should be blogging: Blogging gives you a rockstar voice. Use it! Blogging can work wonders in creating, managing, and molding your brand. Blogging provides a way to create meaningful conversations. Blogging can, and at times be a primay tool [...]
Below is the slidedeck from my presentation to the Williamsburg Internet Marketing group yesterday. We had a great couple of hours discussing blogging for business on many different levels. Blogging For Business – The How’s & Why’s View more presentations from Keith Parnell. RSS and Facebook readers: click here to view and enter comments. On [...]
Are you wondering aloud where I’m going with that title? I know, this could go in a thousand different directions. Truth is, the title is about ‘titles that catch your attention’. Specifically, blog article titles that catch your attention. In the wonderful world of inbound marketing, strategically crafted titles are invaluable for SEO (search engine [...]
I get this question quite a bit. What is inbound marketing and why should I care? Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive method [...]
A group of professionals is meeting on Tuesday morning at Aromas in City Center in Newport News. Stop by and join us. There’s no agenda and no sales – just sharing of information about our businesses. We’ll share ideas, processes, social media initiatives, lead generation through Internet marketing, how to make inbound marketing work for your [...]
Our Coffee with the CEO session today covered quite a few topics with a focus on each of our businesses. I sat down with a few of Hampton Roads’ smart business minds and talked about privacy on the Internet, reputation management, WordPress, Moveable Type, blogging for business, brand management, link building, inbound marketing, making your [...]
A group of professionals is meeting on Tuesday at Panera Bread on 21st street in Norfolk. Stop by. There’s no agenda and no sales - just sharing of information about our businesses. We’ll share ideas, processes, social media initiatives, lead generation through Internet marketing, how to make inbound marketing work for your business, how to [...]
A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media, new media, inbound marketing, lead generation, brand quality. We can talk about your business. We can talk about my business. We can talk about whatever you want. Join us for coffee! Come out to Panera Bread [...]
A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media, new media, inbound marketing, lead generation, brand quality. We can talk about your business. We can talk about my business. We can talk about whatever you want. Join us for coffee! Come out to Panera Bread [...]
I agree with Chris. Don’t take the holidays off from creating content for your blog. Many companies do scale back on a lot of tasks during the Thanksgiving-to-Christmas-to-New Year holiday period. This is our opportunity to shine. I equate this time period to the efforts we have preached about during this tough economic downturn in [...]
A couple of years ago our company, JASE Group, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped. Our process began as a test project around our blog material and extended out [...]
Let’s talk about an upcoming initiative where JASE will be working with a new client to establish an inbound marketing campaign with the direct purpose of lead generation from their online web portals. The key aspects of inbound marketing include inbound links, or links from other websites and blogs, to your website and keyword rich, [...]