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Internet

This tag is associated with 4 posts

The Lean-Forward Advertising Medium

By Keith Parnell ⋅ October 22, 2009 ⋅ Post a comment

A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers instead of on their couches. Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and [...]

Do you know what your users want?

By Keith Parnell ⋅ October 20, 2009 ⋅ Post a comment

Users don’t care about the difference between rich Internet apps and desktop apps. They just want software that is simple to use no matter where you lead them. Have you lost touch with their needs?

More Bad News for the Newspaper Industry

By Keith Parnell ⋅ March 23, 2009 ⋅ Post a comment

“The Rocky Mountain News, gone. The Seattle Post-Intelligencer, gone. Today the Ann Arbor (Michigan) News announced it would publish its last edition in July. Three other papers announced today they’re cutting back to three print editions a week. At least 120 newspapers have shut down since January 2008, according to Paper Cuts, a Web site [...]

Small Business Owners Need Special Care

By Keith Parnell ⋅ January 22, 2009 ⋅ Post a comment

Small business owners have a growing amount of resources on the Internet. I encourage you to search them out and read. There are tons of great info and tips out there so take advantage of the experiences of others. Business.gov hails themselves as the official business link to the US government. They have information on [...]

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