Stop by one day. Let’s have coffee. Let’s talk tech. Let’s talk social media. Let’s talk inbound marketing. Let’s talk branding. Heck we can talk sports if you like, as long as you let me talk about the Atlanta Braves or University of Alabama football. RSS and Facebook readers: click here to view and enter [...]
There are many challenges to implementing a social media marketing campaign into an organization’s culture. Challenge #1 – The first is that you, as the marketer or stakeholder in the organization, must understand that social media marketing cannot stand alone as a marketing initiative. JASE has written on this quite a bit. Your social media [...]
View & Download the FREE Webinar Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. For this reason, inbound marketing can generate quality leads because it [...]
I am close to finalizing my latest eBook, All Traffic Points Inward. Hopefully you will enjoy reading and learning from the material. Topics such as inbound marketing, lead generation, outbound marketing, search engine marketing, social media marketing, and monitoring your brand on the Internet are covered in the PDF-format eBook. Keep an eye on the All [...]
On Friday, May 21st, Naoma Doriguzzi and I will be presenting at the Keller Williams Realty office in the Hilltop area of Virginia Beach (VA). The topic of the day will be, MAKING MONEY. That’s right, making money. Who doesn’t like that topic?! The seminar is open to everyone, not just realtors. You can get [...]
On Friday, May 21st, Naoma Doriguzzi and I will be presenting at the Keller Williams Realty office in the Hilltop area of Virginia Beach (VA). The topic of the day will be, MAKING MONEY. That’s right, making money. Who doesn’t like that topic?! You can get a full description of the event here on the Digital Media [...]
Topic: Inbound Marketing & Social Media Marketing Strategies for Business Date: March 23, 2010, 2:00 PM Event: Hampton Roads Coffee Break Location: Aromas, 706 Towne Center Drive, Newport News, VA 23606 Sponsors: JASE Digital Media Come out on Tuesday at 2:00 PM and have coffee with Keith Parnell, CEO of JASE Digital Media, CLO of [...]
Ever ask yourself why you should blog? Ask no longer. Here are 8 great reasons why you should be blogging: Blogging gives you a rockstar voice. Use it! Blogging can work wonders in creating, managing, and molding your brand. Blogging provides a way to create meaningful conversations. Blogging can, and at times be a primay tool [...]
Below is the slidedeck from my presentation to the Williamsburg Internet Marketing group yesterday. We had a great couple of hours discussing blogging for business on many different levels. Blogging For Business – The How’s & Why’s View more presentations from Keith Parnell. RSS and Facebook readers: click here to view and enter comments. On [...]
Are you wondering aloud where I’m going with that title? I know, this could go in a thousand different directions. Truth is, the title is about ‘titles that catch your attention’. Specifically, blog article titles that catch your attention. In the wonderful world of inbound marketing, strategically crafted titles are invaluable for SEO (search engine [...]
On Tuesday a group of professionals will gather over coffee to discuss business strategies, new media tactics, how inbound marketing can help small businesses in Hampton Roads, and many other hot topics. Come out to Fair Grounds Coffee off Colley Avenue in Norfolk and join us in this open discussion. No agenda. No sales. Just sharing and [...]
I get this question quite a bit. What is inbound marketing and why should I care? Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive method [...]
Thanks Mike for another great webinar! Here are my notes from the webinar for you guys. Sorry for the bad formatting; I was quickly typing as Mike ran through his slides. Website Redesign Tips & Tricks Mike Volpe, @mvolpe, VP Marketing, @hubspot Why do a redesign? Because “marketing” is changing. Outbound marketing is harder and [...]
A group of professionals is meeting on Tuesday morning at Aromas in City Center in Newport News. Stop by and join us. There’s no agenda and no sales – just sharing of information about our businesses. We’ll share ideas, processes, social media initiatives, lead generation through Internet marketing, how to make inbound marketing work for your [...]
Our Coffee with the CEO session today covered quite a few topics with a focus on each of our businesses. I sat down with a few of Hampton Roads’ smart business minds and talked about privacy on the Internet, reputation management, WordPress, Moveable Type, blogging for business, brand management, link building, inbound marketing, making your [...]