Not too many things that Google comes out with do I get excited about. This one is very cool - take a picture and the Google search engine recognizes the content and brings you back search results. Nice!
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Listening to Whipping Post by Allman Brothers.
Thanks, Hubspot for this funny cartoon.
cartoon credit: hubspot.com
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Okay, maybe not exactly “dead”. But if Rupert Murdoch has anything to do with it, Google will have no parts of the New York Post’s news.
What happens when Google can no longer spider News Corp websites? That includes the New York Post, Wall Street Journal, Daily Telegraph, and USA Today. Rupert Murdoch, Chairman & CEO of News Corp, says the time is near.
Murdoch says that Google is in the group of people that just take our work and steal our stories. Murdoch also says that News Corp’s family of news websites are very close to blocking Google from gaining access to their content.
That means when you searched “shootings at Ft Hood” last week, none of the major news sites would appear in the Google results.
Many of the news generating websites will be by subscription only or the search engine companies, Google, Microsoft (Bing), etc will have to purchase the ability to spider their news content in order for their news articles to appear in the search results.
I borrowed this quote from Jason’s blog:
So, for a moment, imagine a world where Bing could say in their TV commercials:
“Want to search the New York Times, Wall Street Journal, USA Today and 3,894 other newspapers and magazine?”
“Well, then don’t go to Google because they don’t have them!”
“Go to Bing, home of quality content you can trust!”
What do you think? Would certain information or certain current (quick) news make you change search providers?
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Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more.
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Full story from CIO.com here.
Microsoft says, umm, no. Our product is better and we’re going to get close to making it affordable for small businesses.
Microsoft has cut in half its per user per month list price for Exchange Online services and cut by 33 percent the price of its Business Productivity Online Services suite of online productivity applications.
The drop from US$10 per user per month to $5 for Exchange Online is significant because it brings Microsoft much closer to the price Google charges for its Google Apps Premier Edition (GAPE) suite that is anchored by Gmail. In addition, Microsoft said allowable mailbox sizes would go from 5GB to 25GB, a move that ups Microsoft’s stake in the so-called “bottomless” inbox war with other online providers.
Good to see Microsoft still pushing forward with listening to its users. First Windows 7, now Exchange Online.
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I’m very excited to have finally started this weekend reading David Meerman Scott’s The New Rules of Marketing & PR. The book has been sitting on the bookshelves in my office for months.
I’ve gotten on the ‘reading’ kick lately having just ordered copies of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (by Chris Brogan and Julien Smith) and Inbound Marketing: Get Found Using Google, Social Media, and Blogs (by Brian Halligan and Dharmesh Shah).
What are you reading right now?
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I’ve been holding off, not sure why, but I finally gave in and ordered these two books. Chris Brogan, Brian Halligan and Dharmesh Shah are three trusted guys that I’ve been following and reading for quite some time. Their accomplishments and successes are to be admired. Can’t wait for the books to come in from amazon.com.
| Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust | Inbound Marketing: Get Found Using Google, Social Media, and Blogs |
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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are “trust agents,” the key people your business needs on its side.
- Delivers actionable steps and case studies that show how social media can positively impact your business
- Written by authors with over ten years of online media experience
- Shows you how to build and wield influence online to benefit your brand
- Combines high-level theory with practical step-by-step guidance
If you want your business to succeed, don’t sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
Inbound Marketing: Get Found Using Google, Social Media, and Blogs
Stop pushing your message out and start pulling your customers inTraditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
• Improve your rankings in Google to get more traffic
• Build and promote a blog for your business
• Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
• Measure what matters and do more of what works onlineThe rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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Did you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!
Get your tickets now. Don’t wait.
Did you happen to see the amazing speaker lineup for September’s New Media Conventions event? Wow!
Get your tickets now. Don’t wait.
Do you social media? Even more important, do you let people know that you social media?
FRONT:
BACK:
Keith Parnell
Founder & CEO
JASE Group, LLC dba JASE Group Marketing & Advertising
http://www.jasegroup.com
(757) 715-4595
keith.parnell@jasegroup.com
Google: Keith Parnell
My Social Media Life:
* http://jasezone.keithparnell.com
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One of our tech guys published this article on our company blog last week. I thought I’d pass the information along to my tech readers.
By David Poole, 2007/04/02
What is the best way to store an IP Address in SQL Server
Imagine that you are asked to design a database for a data analysis team to perform web site traffic analysis. This brief will have many requirements and amongst them will be the need to store IP addresses.
Search engines such as Google have a fixed range of IP addresses so the team can easily separate out traffic from true visitors Vs traffic from bots. Although the team have a good rudimentary knowledge of T-SQL the data must be relatively simple to query. So with regard to IP addresses the requirement is as follows:
- Store IP addresses efficiently
- Allow retrieval of IP addresses in a machine readable format
- Allow simple querying on a range or ranges of IP addresses
If traffic to your web site is high then the choice of data types is going to be important. You could keep the IP address as a VARCHAR(15) but given the nature of what an IP address actually is, 4 integers in the range 0 to 255, this seems a trifle wasteful.
My initial thought was to use techniques described in Lee Everest’s article Introduction to bitmasking in SQL2005 but if you read the forum discussion of the article you will see an interesting suggestion by Joe Celko.
So what possiblities do we have? Let us consider the ip address 192.168.0.5
Method: VARCHAR(15)
Storage: Between 7 and 15 bytes
Comment: Stores the IP address in human readable but this is wasteful.
Method: BIGINT
Storage: 8 bytes
Comment: We can represent our IP address as 192168000005. It is stretching the definition of human readability somewhat but this depends on your audience.
Method: INT
Storage: 4 bytes
Comment: Our IP address is no longer human readable being represented as 1084751877.
Method: Four separate TINYINT fields
Storage: 4 bytes
Comment: Our address is now both efficient and human readable just as Joe Celko pointed out.
SQL 2005 CLR User Defined Types
SQL2005 provides us with one other possiblity. The .NET assembly user defined type.
I was fortunate to go on the Microsoft “Updating Your Database Development Skills to Microsoft SQL Server 2005″ (Course 2734B) which included an IP address UDT. As I am not sure of the copyright issues surrounding the code for the UDT I am not including the source code here but the UDT provided the following functionality.
- Accept an ip address in the form nnn.nnn.nnn.nnn
- Return the individual bytes of an IP address
- Return the string representation of the IP address
- Return a varbinary representation of the IP address
- Return a string with the PING command and the IP address. I removed this from the code as it was irrelevant.
Get David’s full article here.
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According a WebVisible survey of consumers, small business owners that do not have a website are missing out.
Here is what was reported from the survey results:
This is not a good place to be for small business owners.
Recap: less than half of small businesses have a website; almost two-thirds of consumers look to the Internet first to find information about these same small businesses.
Small business owners: call us. Call us now. You are missing out on so much business. Let us help you engage with a whole new audience.
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