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email marketing

This tag is associated with 4 posts

What the heck is Inbound Marketing?

By Keith Parnell ⋅ January 18, 2010 ⋅ 3 comments

I get this question quite a bit. What is inbound marketing and why should I care? Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive method [...]

Coffee with the CEO: Awesome Group of Professionals Talking Social Media!

By Keith Parnell ⋅ October 27, 2009 ⋅ 3 comments

A group of business professionals from Hampton Roads gathered at Panera Bread in Ghent, Norfolk, VA to talk social media, new media, SEO, blogs, Twitter, Facebook, website designs, Southside Hampton Roads & Peninsula meetups, New Media Conventions, business strategies, video sharing, photo sharing, social bookmarking, marketing strategies, internet advertising, inbound marketing, email marketing and many [...]

Ever wonder what Internet Marketing is or how it can help your business?

By Keith Parnell ⋅ July 20, 2009 ⋅ 25 comments

Here’s a quick definition of Internet Marketing from the JASE website: Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. If you are not investing in [...]

Direct Email Marketing Gone Bad!

By Keith Parnell ⋅ May 20, 2009 ⋅ 2 comments

I received the email below in my inbox earlier this week. Dumb. First, Brian Fullmer, I wouldn’t rent construction equipment from an unsolicited email that was sent to my inbox. Know your business and know your business’s consumers. Second, Brian Fullmer, don’t forward an email from your gmail account to your yahoo account and BCC it to [...]

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