From the desk (and BlackBerry) of Keith Parnell

Users don’t care about the difference between rich Internet apps and desktop apps. They just want software that is simple to use no matter where you lead them.

Have you lost touch with their needs?

“Stop worrying about how good a designer you are, and start worrying about the myriad of tiny details that can elevate your work from passable to near-perfect.”

This really goes beyond design work and can be applied to each task we attempt to accomplish for our clients.