From the desk (and BlackBerry) of Keith Parnell

Thanks Cigar Jack for the link to the Johnnie Walker video. This one is a cigar connoisseur’s must-watch!

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On Twitter? Follow me at @parnellk63.

Listening to Like a Hurricane by Neil Young.

A couple of years ago our company, JASE Group, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped.

Our process began as a test project around our blog material and extended out to a few of the social communities we were actively involved in. We began creating a massive amount of content then instigated, created and encouraged as many links back to this content as possible.

Guess what? It worked. And it still works. Every day.

Here are a few ways our inbound marketing strategies have influenced our daily business life:

1. Lead generation from our company website and blog has easily tripled in the volume of quality leads. We have essentially hired an additional sales member (our website) without the payroll of an additional person.
2. With inbound marketing we apply less efforts to traditional time consuming advertising campaigns - no more phone book ads, no more (offline) television commercials, no more radio advertising, no more trade show exhibits.
3. Our internet marketing initiatives have made us more effective towards the goals of our sales team. The leads we generate from our online web entities are more qualified than previous offline initiatives’ leads.
4. We are more efficient. Period. Time spent is more directly attributable to results.
5. Our current online marketing initiatives are much less expensive than traditional campaigns. Couple this with the points made above, and we have a winner.
6. Since we spend much less time worrying every single detail of outbound marketing items such as media buys and almost-impossible-to-measure-ROI, we have more time to work on our clients’ initiatives.

Do you wonder how inbound marketing can work for your business? Our team would be glad to talk with you.

Basics of an Inbound Marketing Plan

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On Twitter? Follow me at @parnellk63.

Listening to I’ll Stand By You by Bonnie Rait.

A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers instead of on their couches.

Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search the company’s website. “It’s that lean-forward medium,” Boland says.

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Let’s be honest. This song is annoying. This dance is annoying.

But I can’t get it out of my head now. Ugh!

Great advertising by Jack in the Box.

Hardee’s goes (slightly) food porn in their newest commercial. See the 60-second spot below.

Does it work for you? Too much? Just right?

Padma Lakshmi of Bravo’s “Top Chef” stars in sultry new ad for Hardee’s Western Bacon Thickburger.

Don’t mess with Bobby Knight! Not even if you’re Metallica, don’t mess with Bobby and his friends.

Funny stuff from Guitar Hero.

CiCi’s Pizza has launched a new ad campaign that involves millions of pennies being dropped on the sidewalks outside their stores. Find a special penny, and you’ll receive a free CiCi’s buffet meal.

Woohoo. Okay, maybe not.

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Download your free videocast now.

Topic: Don’t be old school or you’ll go out of business!
Discussion on how old school thinking will put your business out of business! This is a harsh conversation topic but you must find that perfect storm where traditional communication meets online communication in order to grow your business today. Of the examples given is how newspaper companies have not adopted the online way of thinking to monetize their businesses.

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What do you think about this new McDonald’s commercial? At first I thought it was kind of freaky. But the tune is catchy and now it’s stuck in my head!

Online advertising allows you to advertise to your customers when they are looking for your product or service. In other words, when they want to buy.

Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search the company’s website.

To learn more about online advertising and how it can add value to your business, contact our team. We’re ready to talk.

A new Advertising Age article says that television advertising is still the package that rules the advertising world.

A soon to be released study by Nielson says that even to reach youth in today’s digital age, nothing can touch television.

I’ll give more details later but what do you think? Does your teen still respond to television as much as YouTube?

Sent via BlackBerry from T-Mobile

Coffee time team. Let’s discuss how viral videos start and where they live - YouTube, Vimeo, Viddler, etc.

The video below is The Ashley Madison Agency’s proposed Super Bowl commercial to run on Canada’s CTV. In case you don’t know, Ashley Madison is a dating service that promotes affairs among committed couples. CTV denied the commercial’s run saying that it doesn’t want such adulterous filth running alongside work from “quality brands.”

What are your thoughts? Too racy for television during the Super Bowl?

Funny stuff from the outtakes footage of the E*TRADE baby and friends super bowl commercial. E*TRADE has a big hit going with the baby theme.  

Here are more videos from the E*TRADE website.