49% of Internet users use a search engine (Google, Bing, Yahoo!, etc.) every day***.
73% of Internet users read blogs**.
For companies that blog versus non-blogging companies****:
126% increase in monthly leads generated.
55% increase in visitors.
97% more inbound links.
434% more indexed pages in the search engines.
If these points, and especially the statistics, don’t convince you that you should be blogging, I give up. Let’s do it. Send me your blog address. If you do, I promise that I’ll put you in my Google Reader and keep up on your activities.
Okay, maybe blogging won’t change the world as in solving world peace. But blogging can play a major role in influencing the opinions of many people.
Blogging can work wonders in creating, managing, and molding your brand.
Blogging can provide a way to share your thoughts.
Blogging can provide a way to begin meaningful conversations.
Our Coffee with the CEO session today covered quite a few topics with a focus on each of our businesses. I sat down with a few of Hampton Roads’ smart business minds and talked about privacy on the Internet, reputation management, WordPress, Moveable Type, blogging for business, brand management, link building, inbound marketing, making your business successful, lead generation, today’s economy, and social media tactics including video marketing.
Today’s attendees:
Bill Boyer, CEO Focus of Tidewater
Mike Key, the Entrepreneurial Ninja
Keith Parnell, JASE Group Marketing & New Media
Stephen Quick, Stephen Alexander Homes
Carolyn Sulcer, World Class Travel
Ruben Vera, Exit Realty Central
A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media, new media, inbound marketing, lead generation, brand quality. We can talk about your business. We can talk about my business. We can talk about whatever you want.
Join us for coffee!
Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & New Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.
No agenda. No sales. Just sharing.
Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.
I’ll be teaching a how-to class on Twitter in a few weeks. The idea behind the session is to get non-profits and museums across Virginia onboard with the powerful networking aspects of Twitter.
I’ve come up with this course description and bullet conversation points. If this looks like something that would benefit your organization, feel free to contact me to setup a date. I’d be more than happy to talk with your action officers, decision makers and executives on the true power of social media and new media marketing.
Twitter for Your Organization - The Why and How
Building and maintaining your organization’s brand and reputation is a crucial aspect of the success you achieve. Twitter, one of the power players in this era of social networking, has proven to be an efficient tool to help with brand management.
But why tweet? Here are some of the topics we will cover in this session on tweeting to help you understand how Twitter can help your organization.
- What is Twitter and how does it work?
- Why should we tweet?
- The Twitter lingo.
- How to get started tweeting, creating an account, setting up a profile.
- What software programs can I use to tweet?
- How to post tweets.
- How to manage multiple Twitter accounts.
- How to @reply to others and retweet (RT) other tweets.
- The right way to interact with other twitterers.
- How to add Twitter to your blog.
- How to add Twitter to your Facebook page.
- Twitter marketing with your mobile phone.
A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media, new media, inbound marketing, lead generation, brand quality. We can talk about your business. We can talk about my business. We can talk about whatever you want.
Join us for coffee!
Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & New Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.
No agenda. No sales. Just sharing.
Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.
When I’m asked this question, I honestly try wholeheartedly to not have a puzzled look on my face. YES. Of course, your employees reflect you and your organization’s brand.
Everything and everyone you surround yourself with, reflects and represents your brand. These things are the essence of your organization’s brand.
Why am I thinking about this today, you ask?
I passed a car on the road this weekend. A pizza delivery driver for a local franchise of a national chain. The delivery driver’s license plate read, “Rat Lady”. That’s right, “Rat Lady”.
If “Rat Lady” had a local exterminator’s sign glowing on top of her car, or a local pet shop sign prominently displayed, I would not have given her a second thought. But a food delivery service coming to my home served up by “Rat Lady”? I think not.
Brand Management take-away: be aware of and respectfully conscious of the public elements of your organization. Consumers see the tentacles of your organization for what they are (without a chance of explanation or interpretation) and immediately draw their own conclusions about you, good or bad.
* NOTE: This blog article should not be interpreted in any manner that I oppose rats as a pet. I have heard from friends they are very friendly.
Ever ask yourself why you should blog? Ask no longer.
I’ll be 
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