Livin' in BlackBerry Heaven
Brand
Can you remember Doody Calls?
While driving through Norfolk this afternoon a truck passed me that was painted and wrapped with company logos and colors. But what caught my attention was the cool name of the company – Doody Calls. That one didn’t take but about 3 seconds to figure out that they were a service company that would come [...]
My laptop gets more action than I do!
Get your mind out of the gutter. Below is a picture of my laptop and coffee hanging out at Panera Bread in Pembroke in Virginia Beach yesterday. Between the weekly Coffee with the CEO sessions, the coffee and lunch meetings, the many virtual work sessions at local coffee shops, and various social media networking events, my laptop [...]
Social Media Communities – Friend Me or Don’t Friend Me – It’s Okay
I just ran across a blog post by my friend Leah that touched on a topic that a lot of people think about, discuss (sometimes heated), and wonder about almost daily if they do business on the Internet. Read her blog post here. By they way Leah is an online sales consultant for a local [...]
Are you all alone with your ideas?
Is the strategy behind your marketing plan shooting for the right audience? Does each initiative, including your inbound marketing tactics, identify with your sales goals? Make sure your marketing firm doesn’t leave you all alone with your ideas. RSS and Facebook readers: click here to view and enter comments.
How strong is your brand? Is it as strong as Brett Favre’s brand?
How strong is your brand? Is your brand stronger than your company’s brand? I got to thinking about that this afternoon while watching the introductions of Brett Favre to the Green Bay community on his first return to Packers stadium. He received mixed reviews from the Packers fans but the majority were probably cheering for [...]
Do we love our customers enough to use social media?
In this age of sprouting social media, social networks and easy-to-use social communities, are we really practicing what we preach? Do we use social media to communicate and even more importantly to interact with our customers? We should. Now, more than ever before, we have the tools to increase bi-directional and multi-threaded interaction with our [...]
Taking a rest outside Starbucks in Downtown Norfolk
Think he cares that Starbucks is the hottest brand name in the food vertical since McDonald’s? No. But as comfortable as he looks, he’s probably glad his buddy cares. What about your brand? Does your brand span from - those that care – to - those that hang out with those that care?
The Image of Life
Life is real. Life is now. This is the image of life. What image are you living?
Ever wonder what Internet Marketing is or how it can help your business?
Here’s a quick definition of Internet Marketing from the JASE website: Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. If you are not investing in [...]
What are you doing for Your Brand today?
I have no great pearls of wisdom today. I only have a question for you that will hopefully be thought provoking for you and maybe even spawn a few conversations across the social networks. Here it is. Ready? ( … drum roll please … ) What are you doing for your brand today? Your brand. [...]
New Year’s Resolutions Review: Looking Good So Far
2009 has been a solid year so far for our organization. Business is on a steady increase and outperforming our sales goals. Pondering the causes of this growth during a tough economy, I thought back to my professional goals I set for myself on January 1, 2009. Here they are. I will identify those in [...]
New JASE coffee mugs are in. Want one?
The new JASE coffee mugs have arrived. I’ll be glad to share them with 25 of my bestest friends. Creatively tell me why you would want one and I’ll have it shipped to you today.
What are you doing for your brand today?
Do you live your brand everyday? Do you make a conscious effort to portray a common brand across your online communities and your offline life? What are you doing for your brand today?
Do Your Employees Reflect Your Brand?
When I’m asked this question, I honestly try wholeheartedly to not have a puzzled look on my face. YES. Of course, your employees reflect you and your organization’s brand. Everything and everyone you surround yourself with, reflects and represents your brand. These things are the essence of your organization’s brand. Why am I thinking about [...]
I love talking about Social Media. Let’s do it.
I had the great privilege of speaking at last week’s South Hampton Roads Museums Forum meeting. We talked on social media, how social media fits into an inbound marketing campaign, how inbound marketing fits into an online marketing campaign, and how online marketing fits into an overall marketing plan. Catch the video and slideshow of the seminar [...]
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