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Are you the reason your CEO does not see the value of Social Media?
There are many challenges to implementing a social media marketing campaign into an organization’s culture. Challenge #1 – The first is that you, as the marketer or stakeholder in the organization, must understand that social media marketing cannot stand alone as a marketing initiative. JASE has written on this quite a bit. Your social media [...]
Need to get in touch with me? Here’s How – My Blog!
I get people all the time tell me it’s hard to get up with me when they need. Well, it’s really not that hard. Today’s communications methods make it really easy. I’m on Twitter. I’m on Facebook. I’m on my blog. I’m on JASEzone. I’m on foursquare. I’m on LinkedIn. A lot! Between my PC [...]
19 Ways to Drive Traffic to Your Blog
Our friends at Dominion Enterprises posted 19 quick tips that will help you drive traffic to your blog. Here they are. RSS and Facebook readers: click here to view and enter comments. On Twitter? Follow me at @parnellk63. Listening to Jackie Blue by Ozark Mountain Daredevils.
How to Get Started Blogging with WordPress
I will be leading a class on the WordPress blogging platform next week. Feel free to join us if you have not yet begun blogging and don’t know where to start, or if you’re stalled near the starting line, or if you just want to know more about blogging with WordPress. In the class, we will [...]
Does Private Messaging Work With Social Media Friends?
Does private messaging work with social media friends? Private Messaging = email (no CC, no BCC), Instant message, Twitter direct message, Facebook inbox message, etc. Social Media Messaging = email (to a group), Chat message, Twitter tweets, Facebook status, etc. Relationship / Friend = business associate, family member, friend, etc. So, back to my question. [...]
Quick Tips on Creating an Email Newsletter
Things are changing. Times are changing. Not in all cases do we recommend to our clients to use email newsletter management software such as Constant Contact or email newsletters in general. There are times when email newsletters are perfect, just know not in all situations is that the case. At times, RSS-to-email messaging from a [...]
The Best Way To Get In Touch With Me
I get people all the time tell me it’s hard to get up with me when they need. Well, it’s really not that hard. Today’s communications methods make it really easy. I’m on Twitter. I’m on Facebook. I’m on my blog. I’m on JASEzone. I’m on foursquare. I’m on LinkedIn. A lot! Between my PC [...]
Will be speaking on Blogging for Business
I will be speaking to the Williamsburg / Peninsula Internet Marketing Group in February on Blogging for Business – The How’s and Why’s. Thanks John for the invite. Of the many topics we will cover, will be – Why you should blog. How and where to setup a new blog. How often to blog. When to blog [...]
What the heck is a JASE?
Do you wonder who is JASE Group? Do you wonder what JASE Group does? Wonder no longer! Related info: http://www.JASEgroup.com http://www.CoffeeWithTheCEO.com http://www.jasegroup.com/brand_management http://www.jasegroup.com/inbound_marketing http://www.jasegroup.com/design http://www.jasegroup.com/blog RSS and Facebook readers: click here to view and enter comments. On Twitter? Follow me at @parnellk63. Listening to After the Storm by Norman Brown.
Blogging Tips for the Wanna-bee and Don’t-Wanna-bee
Here are a few quick blogging tips to keep in mind so you don’t bore your readers stiff: Write for your audience. Not for you. Not for your boss. Write for your readers. Don’t write a book. Booorrring. If your readers want to read multiple pages, they’ll download a new book onto their Kindle. Have [...]
Coffee with the CEO: Awesome Group of Professionals Talking Social Media!
A group of business professionals from Hampton Roads gathered at Panera Bread in Ghent, Norfolk, VA to talk social media, new media, SEO, blogs, Twitter, Facebook, website designs, Southside Hampton Roads & Peninsula meetups, New Media Conventions, business strategies, video sharing, photo sharing, social bookmarking, marketing strategies, internet advertising, inbound marketing, email marketing and many [...]
What are you reading right now? I’m reading @dmscott
I’m very excited to have finally started this weekend reading David Meerman Scott’s The New Rules of Marketing & PR. The book has been sitting on the bookshelves in my office for months. I’ve gotten on the ‘reading’ kick lately having just ordered copies of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn [...]
New Book Orders – Trust Agents and Inbound Marketing
I’ve been holding off, not sure why, but I finally gave in and ordered these two books. Chris Brogan, Brian Halligan and Dharmesh Shah are three trusted guys that I’ve been following and reading for quite some time. Their accomplishments and successes are to be admired. Can’t wait for the books to come in from [...]
How do I become a better blogger?
I get this question quite a bit. Becoming a better blogger assumes you want to blog and you care about the task at hand: blogging – communicating – interacting. I’ve mentioned below a few points that I try to follow when blogging but I can’t say I’m perfect at all of them. I try. But [...]
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