From the Desk of Keith Parnell, Small Business CEO

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Category Archives: Social Media

Consumers – 1; Pinterest – 0! Pinterest Updates its Silly Terms of Service Policy

Pinterest has given in and modified their idiotic terms of service thanks to an outrage from the general internet public on photo ownership.

Key item: “Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.”

Below is the email sent out the Pinterest users this morning -

Updated Terms of Service

Over the last few weeks, we’ve been working on an update to our Terms. When we first launched Pinterest, we used a standard set of Terms. We think that the updated Acceptable Use Policy, and Privacy Policy are easier to understand and better reflect the direction our company is headed in the future. We’d encourage you to read these changes in their entirety, but we thought there were a few changes worth noting.

  • Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.
  • We updated our Acceptable Use Policy and we will not allow pins that explicitly encourage self-harm or self-abuse.
  • We released simpler tools for anyone to report alleged copyright or trademark infringements.
  • Finally, we added language that will pave the way for new features such as a Pinterest API and Private Pinboards.

We think these changes are important and we encourage you to review the new documents here. These terms will go into effect for all users on April 6, 2012.

Like everything at Pinterest, these updates are a work in progress that we will continue to improve upon. We’re working hard to make Pinterest the best place for you to find inspiration from people who share your interest. We’ve gotten a lot of help from our community as we’ve crafted these Terms.

Thanks!
Ben & the Pinterest Team

Pinterest Updated Terms of Service

On Twitter? Let’s chat at @parnellk63
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On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m listening to Time After Time by Cindy Lauper right now.
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Have you registered for tomorrow’s free event in Virginia Beach? #CwtC #HRVA

JASE Coffee with the CEO flyerHave you registered for Wednesday morning’s Coffee with the CEO event at Town Center in Virginia Beach? No? Well, here’s the link - http://www.eventbrite.com/event/2702640671 – get on it!

What will you learn? What will we talk about? Here’s the 411:

We will discuss these hot topics:

Click here to download the flyer for the event. See you tomorrow.

On Twitter? Let’s chat at @parnellk63
On Facebook? Let’s connect at @parnellk63
On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m listening to And You Think You Know What Life’s About by Dishwalla right now.
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Pinterest Hits 10M Unique Monthly Visitors and becomes 3rd Most Popular Social Community

We have been talking about Pinterest and its effect onbusiness in 2012. We have been talking about the success thatPinterest has been having in social popularity. Now the two paths are crossing – Pinterest is on fire.

TechCrunch is reporting on data from comScore that shows Pinterest crossed the 10 million unique monthly visitors faster than any other stand alone website in United States history.

comScore is also reporting that Pinterest is now the 3rd most popular social community, in terms of time spent on the website, behind Facebook and Tumblr. comScore shows that internet users spend an average of 98 a minutes a month on Pinterest, compared to 2.5 hrs on Tumblr and 7 hrs on Facebook per month.

Pinterest is extremely popular right now and as more and more users share their experiences on the social community, its popularity will continue to grow.

MARKETING TAKEAWAY

Is your business adapting its social media marketing strategy? Are you continuing to invest in just Facebookalone? In-depth socialgraphics studies can help pave a path for business success by targeting consumers where they spend their time online.

Are you on Pinterest? What is your impression of Pinterest? What would you change if you could? Leaveus a comment below and let us know what you think. As always, please feel free to share this with friends.



Pinterest Hits 10M Unique Monthly Visitors, becomes 3rd Most Popular Social Community
http://jasegroup.com/pinterest-hits-10-million-unique-monthly-visitors-3rd-most-popular-social-community/

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Recommended Pages from Facebook – Are They Trying To Tell Me Something?

FB recommended pagesI think Facebook is trying to tell me something and I’m not sure I like it. The good thing is that I’m not already fans of these Facebook Pages.

Hampton Roads Tea Party

George W. Bush

Sarah Palin

Nascar

Washington DC Triathlon

On Twitter? Let’s chat at @parnellk63
On Facebook? Let’s connect at @parnellk63
On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m listening to Oh So Beautiful by Curtis Mayfield right now.
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Small Business Owner: Are You Ready to Advertise on Twitter?

Twitter American ExpressAttention all small business owners in the US: Are you ready to advertise your specials on Twitter? Twitter is almost ready for you.

Twitter announced on their blog that they will open promoted tweets and promoted accounts to small business owners in the United States in late March.

Soon, small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March, we will introduce a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Through an American Express partnership with Twitter, American Express cardholders will be able to signup for the advertising possibilities before other small businesses.

Will you sign with Twitter to help get the word out about your small business? Talk to our team at JASE to uncover the creative advertising possibilities on communities like Twitter.

On Twitter? Let’s chat at @parnellk63
On Facebook? Let’s connect at @parnellk63
On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m listening to Drowning by Hootie and the Blowfish right now.
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Google+ Does Have a Perception Problem

I agree with Jeremiah that Google does have a public perception issue going on with Google+.

Remember that smart kid who sat in the front of the class, but was ignored by the cool kids? That’s a good metaphor for what Google+ is going through. – Jeremiah Owyang

JASE on Google+I’m not so sure that Google is the smartest kid in class but it sure does seem that Google+ was written for programmers by programmers. Google has tied search engine credit so tightly with article sharing on Google+ that surely the amount of linked information will drive off the casual social media socialites.

What do you think? Is Google+ on the right track? What would you request that Google improve if you could bend their ear for a few minutes?

On Twitter? Let’s chat at @parnellk63
On Facebook? Let’s connect at @parnellk63
On Google+? Let’s do whatever you do on Google+ at @parnellk63
I’m listening to What Kind Of Woman Is This by Buddy Guy right now.
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How Twitter Made Business Decisions For Companies In 2011

The power of Twitter is amazing. Yes, Twitter, not Facebook. Ask Verizon or Netflix or HP or GoDaddy how the Twitter masses can affect business decisions.

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A Look at B2B Inbound Marketing from 30,000 Feet

College of William & Mary, Mason School of Business
MBA B2B Marketing Class
October 27, 2011

Stand-alone traditional marketing no longer makes business sense. Advertising campaigns are costly and consumers are paying less attention to traditional avenues like television commercials and newspaper ads. A strategic mix of online advertising with offline advertising built on a solid inbound marketing lead generation and analytics platform can be the silver bullet that builds your marketing plan into a highly effective toolset.

Inbound marketing inherently focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. Inbound marketing is a compliment set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions – using the Internet to learn more about the products and services that best meet their needs.

In our session, we will talk about these marketing and advertising channels, detailed strategies, and how to measure and adjust quickly based on success rates and high-value return on investment criteria. We will also talk about mixing creative advertising campaigns with the powerful inbound marketing analytical methods to help ensure the success of ad dollars spent.

http://jasegroup.com

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Delicious Rolls Out New Design – Latest To Join Social Media Train – Do You Social Bookmark?

Social media is ever changing and the past week we has seen changes from Facebookand Google+, and now Delicious has joined in on all the fun. Gone is the static wall of links and in its place is a new vibrant display, that some people have compared toFlipboard, to enrich your user experience.

Delicious Joins Social Media Rollout Train With A New User Interface

Delicious Rolls Out New Design – Latest To Join Social Media Train – Do You Social Bookmark?
http://blog.jasedigitalmedia.com/2011/09/29/delicious-rolls-out-new-design-latest-to-join-social-media-train-do-you-social-bookmark/

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Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VII [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

“There always should be lead collection webforms on your landing pages.”

“Call-to-actions are the most important action point on your landing page for visitors.”

“The object of a landing page is to get a potential customer to fill out a webform.”

“You want to be able to measure almost anything you do in the inbound marketing world.”

“If you’re not measuring what you’re doing on the Internet, you cannot monitor [properly] and ensure your campaign is malleable.”

Coffee with the CEO credits

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Increase Your Companys Productivity With Social Media

Done right, social tools can resolve longstanding issues of knowledge loss and inefficiency. To harness the productive power of social tools in your company, make sure you have the following eight elements in place as you roll out social network for your company:
  1. Strategy: Be sure there is buy-in and engagement from senior executives who are willing to lead by example.
  2. Alignment: Get involvement from stakeholder groups across the company.
  3. Technology: Determine the right mix of tools and technologies.
  4. Pilot: Identify pilot groups like Unisys did with the sales team.
  5. Governance: Establish guidelines for governance.
  6. Communications: Develop a communications plan.
  7. Metrics: Identify hard business metrics like increasing speed to innovation or speed for winning new business.
  8. Implementation: Create process for enterprise wide implementation new skills needed for success like social media literacy.
(For more, see this infographic on implementing social learning.)
Once your program is up and running, be sure to profile early successes in using social media to increase productivity. Employees need to be able to answer the “so what” of social media.

Increase Your Company’s Productivity With Social Media
http://blogs.hbr.org/cs/2011/09/increase_your_companys_productiv.html

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Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VI [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

“As part of inbound marketing, you want to have a strategy [for LinkedIn] and start building connections. You’ll want to carry the connection off of LinkedIn and to your website, blog and potential customer database.”

LinkedIn Groups, LinkedIn Connections, a LinkedIn Premium account are all part of a successful inbound marketing strategy for your small business.

Coffee with the CEO credits

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Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.V [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

“Social media is the perfect platform to establish brand identity.”

“Because you can 100% control the message, social media is perfect [for brand management].”

“Define your strategies early – what do you really want to do out there? Do you want to generate business? Do you want to generate partnerships?”

Coffee with the CEO credits

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Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.IV [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

“Know your socialgraphics. Who likes to talk about what and on what platform. We [JASE] use a totally different tone on Twitter than we do on Google+ and on LinkedIn.”

“You have to figure out if this [social media] is right for you. Is social media right for you, and it probably is … there’s a billion people in social media. Then what social communities are right for you.”

“Everyone should be blogging. Before you get on LinkedIn start to blog. Because that’s where you’re going to meet the masses, through SEO. You’re going to reach a much larger audience in every geographic area … by blogging than you are [on any other social platform].”

“Who do your customers trust online? You must know what they like and what they do not like. And you’re only going to know that by the conversations you have living online.”

“Don’t focus on the tools and technologies. Don’t focus on Twitter. Don’t focus on Facebook. Don’t focus on Google+. If we would have only focused on one platform, a lot of effort and dollars would have been wasted. Instead focus on the strategy, how you build your conversations and what kind of tone you use in the social communities.”

Coffee with the CEO credits

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