Not too many things that Google comes out with do I get excited about. This one is very cool - take a picture and the Google search engine recognizes the content and brings you back search results. Nice!
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Listening to Whipping Post by Allman Brothers.
Thanks, Hubspot for this funny cartoon.
cartoon credit: hubspot.com
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I had morning today coffee with a diverse group of professionals from Hampton Roads at Panera Bread in Ghent, Norfolk, VA. The group talked social media and new media strategies for their businesses, shared marketing tactics and analyzed case studies from their own experiences. Specifically the group talked about search engine optimization, inbound marketing, traditional marketing strategies, online marketing strategies, online advertising and social media strategies that work for their businesses.
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Related Information:
http://www.ashleyswindell.com
http://www.coffeewiththeceo.com
http://www.jasegroup.com
http://www.jasegroup.com/advertising
http://www.jasegroup.com/brand_management
http://www.jasegroup.com/inbound_marketing
http://www.jasegroup.com/internet_marketing
http://www.jasegroup.com/marketing
http://www.jasegroup.com/online_marketing
http://www.jasegroup.com/search_engine_marketing
http://www.jasegroup.com/social_media
http://keithparnell.com
http://www.kingdombailbonding.webs.com
http://www.mobile757.com
http://www.nancychandler.com
http://needlocalhelp.com
http://www.newmediaconventions.com
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Okay, maybe not exactly “dead”. But if Rupert Murdoch has anything to do with it, Google will have no parts of the New York Post’s news.
What happens when Google can no longer spider News Corp websites? That includes the New York Post, Wall Street Journal, Daily Telegraph, and USA Today. Rupert Murdoch, Chairman & CEO of News Corp, says the time is near.
Murdoch says that Google is in the group of people that just take our work and steal our stories. Murdoch also says that News Corp’s family of news websites are very close to blocking Google from gaining access to their content.
That means when you searched “shootings at Ft Hood” last week, none of the major news sites would appear in the Google results.
Many of the news generating websites will be by subscription only or the search engine companies, Google, Microsoft (Bing), etc will have to purchase the ability to spider their news content in order for their news articles to appear in the search results.
I borrowed this quote from Jason’s blog:
So, for a moment, imagine a world where Bing could say in their TV commercials:
“Want to search the New York Times, Wall Street Journal, USA Today and 3,894 other newspapers and magazine?”
“Well, then don’t go to Google because they don’t have them!”
“Go to Bing, home of quality content you can trust!”
What do you think? Would certain information or certain current (quick) news make you change search providers?
RSS and Facebook readers: watch the video here.
Sky News political editor David Speers talks to News Corporation chairman and CEO Rupert Murdoch about paywalls, politics, and more.
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Sascha (saschaeh in Cre8asite Forums) has written a very in-depth article on guidelines for following the SEO process. Here are a couple of excerpts but head over and read the ~~ Starting The Seo Process ~~, An SEO Forward article in full for yourself. You’ll be glad you did.
SEO is marketing and what is marketing without direction. Very often strategic planning and execution are synonymous with each other as we will see later in this post. There are couple variables which will have influence on how we go about finding direction for SEO. The mix of those different variables will have an effect on the depth of planning and style of execution.
5 considerations before strategy and execution:
1. Are you working on an existing site?
2. Will it be a new site?
3. What is the budget? (not always immediately available but try sus it out best you can)
4. How competitive is the arena you are entering?
5. What is the size of the company you are dealing with?
Overall Business Objectives:
1. What are the business objectives?
2. What marketing strategies do you currently have in place?
2.1 How does the online aspect of it fit into your current marketing strategy?
3. What are your core products or services?
4. Who are the different audiences that the site can appeal to, and provide goods or services or information for?
5. What are your primary & secondary key phrases?
6. How do you currently measure performance?
7. How might conversions be defined for the site? Purchases? Leads generated? Newsletter or service subscriptions? Downloading of specific whitepapers or pages or software?Online Marketing Objectives and Considerations:
1. General, Short term and Long term goals for SEO.
2. Who do you consider to be your competitors?
3. Do you already have an “image” or “brand” in place that can be pushed.
4. Any specific ideas about the type of marking you want to do? (viral, advertising etc.)
5. What skills do you currently already have available in terms of web development?
5.1 If yes; What is the development or change process like, when you want to make changes, including the time that it typically takes to make changes?
6. Have there been any SEO efforts recently or in the past?
7. How are you driving traffic to your site now?
8. Are you willing to change varies elements on your website? (Content, Structure, technologies, etc)
9. Are there any design, infrastructure or development considerations?
10. Are you equipped to handle an increase in business?
11. Whats the budget either monthly or total?
2009 Advertising Apple BlackBerry blog Brand CEO Christ Christmas CIO Coffee with the CEO commercial economy email Facebook God Google IT JASE JASE Group JASE Marketing JASEzone Javelin Jesus Keith Parnell Linux Lord Marketing Microsoft Norfolk Pearl RSS small business social community Social Media social network T-mobile Technology tv Twitter VA Video Windows Wireless YouTube
The age old question - okay, maybe not age old, but Internet 2.0 age old - why should I blog is one we hear all the time. True that blogging is not for everyone but it’s a great way for people and organizations to obtain a presence in the online world. Blogging is a great way to be heard, to spread your message and to find out information fast.
Here are few reasons why people blog:
Remember how you used to write notes in class and maybe even wrote a letter to the editor of a newspaper? Blogging has the same goal except with a greater result - faster delivery to a larger audience.
Here are few reasons why organizations blog:
So you see? Blogging is good. Yes, it can be time intensive and definitely addicting if you get the fever. But what better way to network and build your web of trusted individuals and organizations.
According to an eMarketer report, 68% of U.S. marketers will focus on online video. 42% will focus on social media and 34% will focus on search.
I noticed one item missing from looking at the chart below, email campaigns. Apparently the surveyors did not find email marketing important enough to add to the survey. Very odd since most online marketers will mention email distribution in their top 5 of critical tactics.
One disclaimer: these are projected numbers when surveying marketers. This is not a survey of clients of marketing firms.
What do you think? Do the results of this survey fall inline with your plans for 2009?
Rand Fishkin, owner and CEO of SEOmoz.org has published a very informative article on the subject of identifying the differences between an expert Search Marketer and a novice Search Marketer. The words are compiled in the context of helping the novice identify their weaknesses and a providing a means to get to the next level.
Here is an outline of the article but please shoot over to the SEOmoz.org blog to get the full story. This one is well worth the read for novices and experts.
SEO/M expert features:
- Brand Level Experience
- Contacts and Relationships
- Holistic Approach
- Accepts the Right Projects
- Sixth Sense for Rankings
SEO/M novice mistakes, pitfalls or missed opportunities:
- Duplicate Content
- Keyword Cannibalization
- Connecting with Offline Campaigns
- Analytics Integration and Testing
- Multiple Sites/Domains
- Content Separation
- Misuse of Meta Description Tags
- Aggregation as a Source of Unique Content
- Measuring Traffic Rather than Conversions
Read more of Rand’s article here.
Microsoft has announced that it will launch their Live Search Webmaster Portal in late Fall 2007. Although a private beta test is underway now, Nathan Buggia, Microsoft Sr. Product Manager and Ryan Burkhardt, Group Program Manager say there is polishing yet to be accomplished before a full release is exposed to the public.
At launch the Live Search Webmaster Portal will support these scenarios:
Google currently has their Webmaster Central as does Yahoo! has their Site Explorer that accomplish these tasks for their respective search engines for webmasters.
Tech.Blorge.com reports, 800,000 stolen social security numbers: a 22-year-old scapegoat? - The bottom line is if you don’t feel the task at hand is ethical, don’t do it! Use common sense even if you are an intern and at the mercy of your advisors and evaluators.
Support the Outdoor Bloggers Summit. - If you’re into hunting, fishing or just being outdoors, hop on over to the summit online and join the crowd.
10 Minute Blog Tips: Are You a Social Blogger or a Hermit Blogger, asks The Blog Herald. - I think I may agree with this concept. Don’t live in your little blogosphere and think your ideas are the only ideas. See what others have to say and bounce your ideas off theirs. A more educated platform will surely ensue.
A Complete Glossary of Essential SEO Jargon from SEOmoz. - Very useful list for those just getting into the biz.
(Personal) Brand Management for the Average Joe from the JASE Marketing team. - This is a nice article written for the average consumer and small to medium business organization.
Who gathers 31% of the Internet’s advertising dollars?
Who is obsessed with self-proclaimed world domination?
Who has more than 12,000 world-wide employees?
Who collected $10.6 billion in 2006 from online advertising?
With its current available cash-on-hand, who can buy YouTube (at current market value of $1.65 billion) six times over?
Who owns 64% of the Internet’s search market? (if you don’t know by now, turn your computer off and go to bed!)
Yes, of course it’s Google. But why am I bothering to feed you interesting but totally useless information? Because I wanted to squash any belief you had in your brain that Google ever realistically thinks they can take ownership of the world from Bill Gates. Whether you like it or not, whether you agree with it or not, it’s true.
Here are some quick facts on Microsoft:
MS owns 95% of the world’s computer operating system market.
MS has more than six times the number of employees than Google.
MS has more than three times the amount of cash-on-hand than Google.
My point here is to not spread my opinion of Microsoft being a better company than Google or vice versa. But to tell you to not believe everything you read. And to not believe everything you hear.
Everyone and every entity, especially media outlets have their own agendas. They will tell you “facts” and twist truths to a point that sounds believable. Don’t fall for it. Do your own research. Be realistic about your findings (doubt them where applicable). And come to your own educated conclusions.
Don’t listen to and believe every word Bill Gates says. He loves and has a vested interest in Microsoft.
Don’t listen to and believe every word Larry Page and Sergey Brin say. They love and have a vested interest in Google.
And for goodness sakes, DO NOT listen to and believe every word Steve Jobs says. He loves and has a vested interest in Apple.
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