Livin' in BlackBerry Heaven
New Media
Are you the reason your CEO does not see the value of Social Media?
There are many challenges to implementing a social media marketing campaign into an organization’s culture. Challenge #1 – The first is that you, as the marketer or stakeholder in the organization, must understand that social media marketing cannot stand alone as a marketing initiative. JASE has written on this quite a bit. Your social media [...]
Agency’s Pitch requires the Right Brain and Left Brain
I attended a pre-proposal meeting this morning that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process. As I quite often [...]
Fascinating Video – What’s coming to our world in 2010?
I stumbled across this really cool interview Robert Scoble (Rackspace Hosting) did with Jeremiah Owyang (Altimeter Group, formerly of Forrester Research) and Ray Wang (Altimeter Group, formerly of Forrester Research). I can’t remember the last time I didn’t stray from a 27 minute video. These guys are fascinating and definitely forward-thinkers that you should follow. [...]
Twitter for Your Organization – The Why and How
I’ll be teaching a how-to class on Twitter in a few weeks. The idea behind the session is to get non-profits and museums across Virginia onboard with the powerful networking aspects of Twitter. I’ve come up with this course description and bullet conversation points. If this looks like something that would benefit your organization, feel [...]
Still wondering about that social media fad? Let’s talk.
A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media, new media, inbound marketing, lead generation, brand quality. We can talk about your business. We can talk about my business. We can talk about whatever you want. Join us for coffee! Come out to Panera Bread [...]
What the heck is a JASE?
Do you wonder who is JASE Group? Do you wonder what JASE Group does? Wonder no longer! Related info: http://www.JASEgroup.com http://www.CoffeeWithTheCEO.com http://www.jasegroup.com/brand_management http://www.jasegroup.com/inbound_marketing http://www.jasegroup.com/design http://www.jasegroup.com/blog RSS and Facebook readers: click here to view and enter comments. On Twitter? Follow me at @parnellk63. Listening to After the Storm by Norman Brown.
My Favorite Cigar RSS Feeds
I had a buddy (cousin, actually) that approached me earlier this week wanting a few cigar recommendations. He’s a newbie in the cigar world and wanted to get a fair shake at starting with a decent smoke. Of course I recommended the A Fuente OpusX and the CAO LX2, which are my favorites, by far. [...]
Coffee with the CEO: Social Media in Ghent is Rockin!
I had morning today coffee with a diverse group of professionals from Hampton Roads at Panera Bread in Ghent, Norfolk, VA. The group talked social media and new media strategies for their businesses, shared marketing tactics and analyzed case studies from their own experiences. Specifically the group talked about search engine optimization, inbound marketing, traditional marketing [...]
Engage with New Media? Let’s see how …
I would love to say that I created these oh-so-elegant words, but I can’t. These are the perfect thoughts of my friend, Cassandra Thomas, a member of our New Media Conventions planning team for the April 2010 event. You can find her on Twitter @MarketingFlair. Now is the time to engage with new media. NMC10 [...]
My Passion = Social Media on Steroids. What is your passion?
Passion. What a very powerful word. When I think of passion, I think of every emotion I can conjur up directed towards a single center. Passion. Do we all have passions? Real passions? Not just that we like something, that we thrive to like it and we live to like it. Passion. I have a [...]
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