Livin' in BlackBerry Heaven
Marketing
Are you the reason your CEO does not see the value of Social Media?
There are many challenges to implementing a social media marketing campaign into an organization’s culture. Challenge #1 – The first is that you, as the marketer or stakeholder in the organization, must understand that social media marketing cannot stand alone as a marketing initiative. JASE has written on this quite a bit. Your social media [...]
SMPSVA Panel Discussion: Businesses that are REALLY using Social Media!
Earlier this week I had the opportunity to participate in a panel of professionals that put social media to work in their daily business activities. The event was hosted by the Society for Marketing Professional Services of Virginia at the prestigious Westwood Club in Richmond, VA. Each time I attend and/or participate in an event like this, [...]
Agency’s Pitch requires the Right Brain and Left Brain
I attended a pre-proposal meeting this morning that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process. As I quite often [...]
Are you all alone with your ideas?
Is the strategy behind your marketing plan shooting for the right audience? Does each initiative, including your inbound marketing tactics, identify with your sales goals? Make sure your marketing firm doesn’t leave you all alone with your ideas. RSS and Facebook readers: click here to view and enter comments.
Inbound Marketing is a Money Maker for Any Size Business
Let’s talk about mixing the two worlds of offline advertising and online advertising. Don’t allow advertising budget segregations to not let inbound marketing do its job. Inbound marketing is a money maker for any size business. Watch the free video here. RSS and Facebook readers: click here to view and enter comments.
What are you reading right now? I’m reading @dmscott
I’m very excited to have finally started this weekend reading David Meerman Scott’s The New Rules of Marketing & PR. The book has been sitting on the bookshelves in my office for months. I’ve gotten on the ‘reading’ kick lately having just ordered copies of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn [...]
Evaluating the SWOT Analysis
Our marketing team initiated a reboot earlier this week of the thinking by our clients of the purpose of a SWOT Analysis, what they can expect as a report from the study and how the SWOT Analysis can be used in support of a full-blown Marketing Plan. Get full details here.
Marketing During a Recession – Should we? At what rate?
During these days of tight economic times a lot of us that are decision-makers for our respective companies are thinking hard about the details of our marketing initiatives. How should we market? Should we market? How should we spend? And at what rate should we spend? JASE published an article on our company blog a [...]
Virginian-Pilot Covers Hampton Roads Tweetup
Twitter users get a little face time at Va. Beach ‘tweetup’ By Patrick Wilson The Virginian-Pilot © October 1, 2009 VIRGINIA BEACH So, you know all those people who spend so much time talking to each other on Twitter? They also like to meet in person, as they did Wednesday evening at a “tweetup.” More [...]
Latest Hampton Roads Tweetup A Success
The official count from Naoma Doriguzzi, organizer of the latest Hampton Roads Internet Marketing meetup, is 99 people. We had a great crowd of professionals at Gordon Biersch in Virginia Beach show to talk business and network with like-minded Hampton Roads folks. The JASE team was there to be in the action. Don’t miss the next event. [...]
Is your Online Marketing Campaign producing leads for you?
How is your online marketing campaign producing for you? Are your sales agents overworked yet? I’ve heard any one of four discouraging answers many times over in the past few months. My what? I guess don’t have one. Yes, it is working great for us. But it doesn’t equal our traditional advertising efforts. No, I [...]
Do you know who’s on your Internet?
Laura Foy of Channel 10 recently interviewed a few folks on the street in Any Town, USA to talk Internet. That’s right, just to talk Internet. Knowing this was a very small sampling of a possible Internet audience, sometimes we need to hear these kinds of comments and reactions just to remind us of the [...]
Playoffs?! Don’t talk about playoffs! Are you kidding me? Playoffs?!
Don’t sit around and hope you can make the playoffs. Small businesses don’t have that luxury. Prepare your company for success. Do you have a marketing plan established for your business? You should. Don’t get caught without a solid strategy, goals and guidance. “Playoffs?! Don’t talk about playoffs! Are you kidding me? Playoffs?! I’m just [...]
Ever wonder what Internet Marketing is or how it can help your business?
Here’s a quick definition of Internet Marketing from the JASE website: Internet marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. If you are not investing in [...]
Never Miss an Opportunity to Talk Your Wares
Never miss an opportunity while you’re out in the community to talk about what you do everyday. If you have the passion, if you love your work, if you live for the success of your current project, why wouldn’t you want to shout it from the mountain-top? I just dropped our new (used) car off [...]
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