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Archive for the ‘Coffee with the CEO’ Category

Coffee Next Week at Bean There Cafe

February 4th, 2010 Keith Parnell 1 comment

Join us next week at Bean There Cafe in Chesapeake for Coffee with the CEO.

February 9th:
Bean There Cafe
733 Eden Way
Chesapeake, VA 23320

See the full February Coffee with the CEO schedule here.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Edge of Seventeen by Fleetwood Mac.

February Schedule for Coffee with the CEO #cwtc

January 29th, 2010 Keith Parnell 2 comments

Be sure to register for these cool social media events at coffeewiththeceo.eventbrite.com so we can allow our hosts to plan for crowds.

February 2nd location:
Panera Bread
300 Constitution Drive
Virginia Beach, VA 23462

February 9th location:
Bean There Cafe
733 Eden Way
Chesapeake, VA 23320

February 16th location:
Aromas Coffee
706 Towne Center Drive
Newport News, VA 23606

February 23rd location:
Fair Grounds Coffee
806 Baldwin Avenue
Norfolk, VA 23507

Coffee with the CEO

Coffee with the CEO: Let’s Live Social Media in Hampton Roads!

10:00am - 11:00am

Come out on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Digital Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

Join the video series online at CoffeeWithTheCEO.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Baby I Love You by B.B. King & Bonnie Raitt.

Social Media for Business comes to Norfolk

January 22nd, 2010 Keith Parnell 2 comments

Coffee with the CEO stickers #cwtcOn Tuesday a group of professionals will gather over coffee to discuss business strategies, new media tactics, how inbound marketing can help small businesses in Hampton Roads, and many other hot topics.

Come out to Fair Grounds Coffee off Colley Avenue in Norfolk and join us in this open discussion. No agenda. No sales. Just sharing and free networking with other like-minded business folks.

Let’s live social media for business together!

Register for Tuesday’s Coffee with the CEO here.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Low Rider by Barry White.

Social Media for Business Comes to Newport News

January 12th, 2010 Keith Parnell 13 comments

A group of professionals is meeting on Tuesday morning at Aromas in City Center in Newport News. Stop by and join us.

There’s no agenda and no sales - just sharing of information about our businesses. We’ll share ideas, processes, social media initiatives, lead generation through Internet marketing, how to make inbound marketing work for your business, how to efficiently use the tools that are available to us, and many other topics.

Register for Tuesday’s meeting here. Bring your business cards to qualify for drawings for social media shirts and Coffee with the CEO stickers.

Coffee with the CEO is for you. Let’s do it!

Coffee with the CEO

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Katie Mae by Lightnin’ Hopkins.

Coffee with the CEO: Blogging for Business Over Coffee [video]

January 12th, 2010 Keith Parnell 6 comments

Our Coffee with the CEO session today covered quite a few topics with a focus on each of our businesses. I sat down with a few of Hampton Roads’ smart business minds and talked about privacy on the Internet, reputation management, WordPress, Moveable Type, blogging for business, brand management, link building, inbound marketing, making your business successful, lead generation, today’s economy, and social media tactics including video marketing.

Today’s attendees:
Bill Boyer, CEO Focus of Tidewater
Mike Key, the Entrepreneurial Ninja
Keith Parnell, JASE Group Marketing & New Media
Stephen Quick, Stephen Alexander Homes
Carolyn Sulcer, World Class Travel
Ruben Vera, Exit Realty Central


RSS and Facebook readers: click here to watch the video.

Related information:
http://carolynsulcer.com
http://ceofocustidewater.com
http://jasegroup.com
http://keithparnell.com
http://mikekey.com
http://needlocalhelp.com
http://only1ruben.com
http://stephenalexanderhomes.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Wheel in the Sky by Journey.

Let’s do this social media thing in Norfolk

January 8th, 2010 Keith Parnell 4 comments

A group of professionals is meeting on Tuesday at Panera Bread on 21st street in Norfolk. Stop by.

There’s no agenda and no sales -  just sharing of information about our businesses. We’ll share ideas, processes, social media initiatives, lead generation through Internet marketing, how to make inbound marketing work for your business, how to efficiently use the tools that are available to us, and many other topics.

Register for Tuesday’s meeting here.

Coffee with the CEO is for you. Let’s do it!

Coffee with the CEO :: Lets Live Social Media in Ghent!

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to T-Bone Shuffle by Albert Collins.

Why should you use an RSS Reader? [video]

January 7th, 2010 Keith Parnell 3 comments

Sit back, relax, grab your cup o joe and let’s talk about RSS feeds readers and how they can benefit you each day. Of great interest should be the way today’s feeds readers allow you to get all the interesting information that you care about in a very time efficient manner. And best of all, RSS readers do not require you to be a techie!

Benefits of using an RSS reader:

  1. Aggregates all information that I’m interested in into one location.
  2. Can read information from blogs, websites, news sources, forums, etc. in one location.
  3. Accessible from mobile devices.
  4. Resides in the Internet cloud so is accessible from anywhere that I am. If you have a web browser, you can access your feeds / articles.
  5. Can quickly and easily share each article with family, friends or business partners via email within the reader application.
  6. Can tag each article for later search.
  7. Is an immense time saver for retrieving information or news from the Internet. You can scan through many article headlines very quickly.
  8. You don’t have to remember URLs or web addresses for favorite information.
  9. The reader automatically checks for new information so you don’t have to visit each website.

Two RSS feeds to get you started:

  1. http://feeds.feedburner.com/blog_keithparnell_com
  2. http://feeds.feedburner.com/jasegroup_com_blog


RSS and Facebook readers: click here to view the video.

Related Information:
http://www.bloglines.com
http://coffeewiththeceo.com
http://reader.google.com
http://keithparnell.com
http://www.newsgator.com
http://www.rojo.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Red Light by Jonny Lang.

Giving Away Free T-shirts at #cwtc on Tuesday

January 3rd, 2010 Keith Parnell 1 comment

We’re giving away two free social media t-shirts at 2010’s first Coffee with the CEO session. Be there Tuesday morning with your business card for a chance at one of the cool shirts.

T-shirt: Did you tweet me today? T-shirt: Got social media?

Come out to Panera Bread on Constitution Drive in the Pembroke/Town Center area of Virginia Beach, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & New Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

Join the video series online at http://www.CoffeeWithTheCEO.com

Please register online at http://coffeewiththeceo.eventbrite.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Texas Flood by Stevie Ray Vaughan.

KP | Coffee with the CEO iPhone App - Available Now!

December 31st, 2009 Keith Parnell 3 comments

Finally, hot off the presses, great news! The Keith Parnell | Coffee with the CEO iPhone App is available in Apple’s App Store. Download the new app here.

Why would you want this app? From one place on your iPhone or iPod Touch, you can get the most current blog posts from my blog, tweets from Twitter, and videos from YouTube. Too cool.

Many thanks to the team at MotherApp for building my iPhone App!

Keith Parnell iPhone App Press Release:

Keith Parnell iPhone AppAbout this Blog:

Keith is the Founder & CEO of JASE Group, a marketing and new media agency based in Norfolk, VA.

Keith is Co-Founder & CLO of NeedLocalHelp.com, an Internet start-up that specializes in local business services, local small business advertising, and providing the most comprehensive local search directories across the United States.

Keith is also Co-Founder and Co-Principal of New Media Conventions.

Keith is a speaker, writer and blogger at keithparnell.com. He frequently performs interactive talks and how-to sessions for companies, non-profit organizations, conferences and seminars. He is a knowledgeable and passionate speaker on a variety of topics including new media, online marketing, social media, inbound marketing strategies, brand management solutions, and successful advertising techniques.

Technology, marketing and social media are among Keith’s daily passions. He has a vast presence and personal network in the social media world with c. 25,000 followers and subscribers from his blogs, Twitter, JASEzone, Facebook, LinkedIn and FriendFeed networks.

Keith is a member of the Entrepreneurs Forum of Hampton Roads, the Hampton Roads Internet Marketing & Technology Group, the Williamsburg / Peninsula Internet Marketing Group, and the Virginia Opera Guild. Keith video blogs at CoffeeWithTheCEO.com.

About MotherApp BlogEngine:

MotherApp BlogEngine converts your blogs and tweets to a native iPhone app. It extends your reach to the mobile medium and provides a dedicated space for your audience to engage. MotherApp BlogEngine also generates additional stream of income through embedded advertisement. Visit http://www.motherapp.com/en/blogger/ for information and sign up for MotherApp BlogEngine.

About MotherApp:

We are the industry-leading provider of cross platform mobile applications. Our patent-pending MotherApp Engine turns one HTML source code into native apps on multiple mobile platforms, including iPhone, Android, BlackBerry, Windows Mobile and Symbian. We improve time-to-market, while reducing development and support costs. Our customers today include world-class banks, carriers, financial press, retail, radio stations, tourism boards and ad agencies worldwide. For more details and press enquires, please visit: http://www.motherapp.com.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Hard Times by Ray Charles.

Get your Coffee with the CEO Sticker [photo]

December 30th, 2009 Keith Parnell 3 comments

The new Coffee with the CEO stickers arrived today. Too sweet!

If you’d like one, leave a comment here with your best or oddest New Year’s Resolution and I’ll get a #cwtc sticker to you.

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Hello Old Friend by Eric Clapton.

Social Media over the Holidays - Let’s do it!

December 28th, 2009 Keith Parnell 5 comments

A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media, new media, inbound marketing, lead generation, brand quality. We can talk about your business. We can talk about my business. We can talk about whatever you want.

Join us for coffee!

Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & New Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

Join the video series online at www.CoffeeWithTheCEO.com

Please register at http://coffeewiththeceo.eventbrite.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Last Goodbye by Kenny Wayne Shepherd.

Coffee … with the CEO … at Panera [photo]

December 23rd, 2009 Keith on the BlackBerry 2 comments

Stop by. We’re here now with social media t-shirts to give away! #cwtc

Panera Bread
21st street
Norfolk, VA

Sent via BlackBerry from T-Mobile

Still wondering about that social media fad? Let’s talk.

December 21st, 2009 Keith Parnell 3 comments

A group of professionals will gather tomorrow at Panera Bread in Ghent, Norfolk, VA. We will talk social media, new media, inbound marketing, lead generation, brand quality. We can talk about your business. We can talk about my business. We can talk about whatever you want.

Join us for coffee!

Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & New Media, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

Join the video series online at www.CoffeeWithTheCEO.com

Please register at http://coffeewiththeceo.eventbrite.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Time Makes Two by Robert Cray Band.

Coffee with the CEO: Holiday Coffee & Social Media in Virginia Beach

December 15th, 2009 Keith Parnell 9 comments

This week I sat down with several business professionals in Virginia Beach and talked social media, blogging, holiday shopping online, business strategies, marketing concepts, advertising traditions, SEO, return on investment (ROI) measurement methods and economic spending.

Coffee with the CEO attendees: Mike Key, Jeremy Bailey, Anne Bailey, Gerald Briscoe, Bill Boyer, Jaime Krapf, Chris Faircloth, Scott Janney, Cedrick Harris, Anthony Gartner, Rose Thornton, Alison Creamer, Naoma Doriguzzi, Sonya Schweitzer, Keith Parnell

RSS and Facebook readers: click here to watch the video.

Related information:
http://alisoncreamer.com
http://call1234.com
http://ceofocustidewater.com
http://chrisfaircloth.com
http://coffeewiththeceo.com
http://computer-netsolutions.com
http://gbriscoe.ordermygift.com
http://jasegroup.com
http://jsk-interiors.com
http://keithparnell.com
http://mikekey.com
http://needlocalhelp.com
http://skytelecom.acnrep.com
http://uglywomansguide.com
http://virginiamortgageinformation.com
http://wavemarketing.biz

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Sunday Morning by Maroon 5.

What’s your favorite coffee?

December 14th, 2009 Keith Parnell 2 comments

Let’s talk coffee.
Let’s talk business.
Let’s talk family.
Let’s talk social media.

** NEW LOCATION THIS WEEK **

Come out to Panera Bread on Constitution Drive in Pembroke/Town Center, Virginia Beach, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

The new JASE t-shirts have arrived (photos: http://keithparnell.com/index.php/2009/12/12/3581/) so we will be giving away two of them through a business card drawing.

Bring your laptops and smartphones. Tweeting and blogging is encouraged while we are there. The Twitter hashtag is #cwtc.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

Join the video series online at http://www.CoffeeWithTheCEO.com

Please register at http://coffeewiththeceo.eventbrite.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Good Morning Heartache by Tony Bennett.

Mix Pleasure with Your Business

December 7th, 2009 Keith Parnell No comments

Nicole and I visited the Williamsburg Winery this weekend for their annual Christmas Holiday Open House. Providing the proper mix of pleasure and business to your life allows your creative mind and ideas to regnerate themselves. Let’s all make a concerted effort during this holiday season to let your family know you love them, do an extra thing for yourself, and take an extra moment away from business to refresh your mind.

RSS and Facebook readers: click here to watch the video.

Related information:
http://www.history.org
http://keithparnell.com
http://williamsburgwinery.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Listening to Praise You in This Storm by Casting Crowns.

Wanna know where the best coffee in Tidewater is served?

November 18th, 2009 Keith Parnell 1 comment

Coffee with the CEO: Let’s Live Social Media in Ghent!

10:00am - 11:00am
Panera Bread
739 West 21st Street, Norfolk, Virginia

Events

Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

RSS and Facebook readers: click here to view and enter comments.

Sure-fire Lead Generation through Inbound Marketing - How?

November 17th, 2009 Keith Parnell 5 comments

Let’s talk about an upcoming initiative where JASE will be working with a new client to establish an inbound marketing campaign with the direct purpose of lead generation from their online web portals. The key aspects of inbound marketing include inbound links, or links from other websites and blogs, to your website and keyword rich, fresh content on your website.

RSS and Facebook readers: click here to watch the video.

Related Information:
http://www.coffeewiththeceo.com
http://www.jasegroup.com/inbound_marketing
http://www.jasegroup.com/marketing
http://keithparnell.com

RSS and Facebook readers: click here to view and enter comments.

On Twitter? Follow me at @parnellk63.

Let’s Have Coffee Tuesday Morning

November 12th, 2009 Keith Parnell 6 comments

Coffee with the CEO: Let’s Live Social Media in Ghent!

10:00am - 11:00am
Panera Bread
739 West 21st Street, Norfolk, Virginia

Events

Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

RSS and Facebook readers: click here to view and enter comments.

Coffee with the CEO: Social Media in Ghent is Rockin!

November 10th, 2009 Keith Parnell 5 comments

Don’t Forget Coffee with the CEO this Tuesday

November 8th, 2009 Keith Parnell 2 comments

Don’t forget our Coffee with the CEO gathering this Tuesday morning. Come live social media with us!

Here are the details:

Where: Panera Bread, 21st street, Ghent, Norfolk, VA.

When: Tuesday, November 10th from 10:00 AM until around 11:00 AM.

What: Hangin’ out talking social media for your business with other professionals in Hampton Roads.

Who: Anyone. Everyone.

Why: Just because you rock!

Make a note on your calendar, share it on Twitter, and join us on Tuesday!

RSS and Facebook readers: click here to view and enter comments.

Coffee with the CEO: Social Media Business Strategies Over Coffee

November 3rd, 2009 Keith Parnell 7 comments

Keith Parnell, CEO of JASE Group, CLO of NeedLocalHelp.com and Co-Principal of New Media Conventions, has morning coffee with several local business professionals in Hampton Roads. The major topics of conversation are social media, inbound marketing strategies, social networks, and how each can benefit their business.

Related Info:
http://www.coffeewiththeceo.com/
http://www.jasegroup.com/inbound_marketing/
http://www.jasegroup.com/social_media/
http://www.keithparnell.com/

RSS and Facebook readers: click here to view and enter comments.

Join Me This Morning and Let’s Enjoy Our Coffee Together

November 3rd, 2009 Keith Parnell No comments

Coffee mugs: JASE & JASEzoneJoin me this morning at Panera Bread on 21 street in Norfolk for coffee and the new Coffee with the CEO video series.

We’ll talk about marketing, advertising, technology, your business, my business, family and life.

Let’s live social media!

Register here on Facebook: http://www.facebook.com/event.php?eid=188055025347

Join the video series online at CoffeeWithTheCEO.com.

Subscribe to the RSS feed or sign up for the daily email newsletter here.

RSS and Facebook readers: click here to view and enter comments.

Here’s Your Invite to Live Social Media

October 31st, 2009 Keith Parnell 1 comment

Coffee with the CEO: Let’s Live Social Media in Ghent

Date: Tuesday, November 3, 2009
Time: 10:00am - 11:00am
Location: Panera Bread, 739 West 21st Street, Norfolk, VA

Description:
Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising, CLO of NeedLocalHelp.com, and Co-Principal of New Media Conventions.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

See the video from last week’s event here.

Register here on Facebook: http://www.facebook.com/event.php?eid=188055025347

Coffee with the CEO

RSS and Facebook readers: click here to view and enter comments.

Passion! This is my passion. What is yours?

October 28th, 2009 Keith Parnell 2 comments

Passion! I have a passion for blues music. I have a passion for social media and new media. What’s new? What’s coming next? I talk about that a lot here and here and here. I also have a passion for talking about social media business strategies.

Don’t miss life and not be able to live and work with your passion. What is your passion?


RSS and Facebook readers: click here to watch the video.

Related Information:
http://www.jasegroup.com/social_media
http://blog.keithparnell.com/index.php/2009/10/28/jasegroup-team-at-real-estate-xchange/
http://blog.keithparnell.com/index.php/2009/10/20/my-passion-social-media-on-steroids-what-is-your-passion/
http://blog.keithparnell.com/index.php/2009/10/14/do-you-share-this-passion-with-me/
http://www.therealestate-xchange.com/

RSS and Facebook readers: click here to view and enter comments.

Coffee with the CEO: Awesome Group of Professionals Talking Social Media!

October 27th, 2009 Keith Parnell 3 comments

A group of business professionals from Hampton Roads gathered at Panera Bread in Ghent, Norfolk, VA to talk social media, new media, SEO, blogs, Twitter, Facebook, website designs, Southside Hampton Roads & Peninsula meetups, New Media Conventions, business strategies, video sharing, photo sharing, social bookmarking, marketing strategies, internet advertising, inbound marketing, email marketing and many other intriguing topics.


RSS and Facebook readers: click here to watch the video.

Related Information:
http://www.coffeewiththeceo.com
http://www.jasegroup.com/advertising
http://www.jasegroup.com/design
http://www.jasegroup.com/email_marketing
http://www.jasegroup.com/inbound_marketing
http://www.jasegroup.com/internet_marketing
http://www.jasegroup.com/marketing
http://www.jasegroup.com/search_engine_marketing
http://www.jasegroup.com/social_media
http://blog.keithparnell.com
http://www.keithparnell.com
http://www.newmediaconventions.com

RSS and Facebook readers: click here to view and enter comments.

We’re at Panera. Come on down!

October 27th, 2009 Keith on the BlackBerry 3 comments

The @JASEgroup team is at Panera Bread on 21st street in Ghent in Norfolk. Stop by and see us.

Sent via BlackBerry from T-Mobile

Let’s Live Social Media in Ghent

October 26th, 2009 Keith Parnell 14 comments

Coffee with the CEO: Let’s Live Social Media in Ghent

Date: Tuesday, October 27, 2009
Time: 10:00am - 11:00am
Location: Panera Bread, 739 West 21st Street, Norfolk, VA

Description:
Come out to Panera Bread on 21st street in Ghent, Norfolk, VA on Tuesday morning at 10:00 AM and have coffee with Keith Parnell, CEO of JASE Group Marketing & Advertising and CLO of NeedLocalHelp.com.

No agenda. No sales. Just sharing.

Talk social media.
Talk new media.
Talk about your business.
Talk about how to grow your business.

Let’s live social media!

Register here on Facebook: http://www.facebook.com/event.php?eid=164193846985

Coffee with the CEO

RSS and Facebook readers: click here to view and enter comments.

Inbound Marketing is a Money Maker for Any Size Business

October 25th, 2009 Keith Parnell 1 comment

Let’s talk about mixing the two worlds of offline advertising and online advertising. Don’t allow advertising budget segregations to not let inbound marketing do its job. Inbound marketing is a money maker for any size business.

Watch the free video here.

JASE Group Inbound Marketing

RSS and Facebook readers: click here to view and enter comments.

The Ultimate Brand Compliment

April 29th, 2009 Keith Parnell No comments

Stevie Ray Vaughan - The Sky is CryingNicole and I love to get out in our neighborhood during the evening hours and walk. We say it’s for the exercise but I think, for both of us, it’s more to enjoy the fresh air and to walk the beautiful Lafayette River shoreline.

Earlier this week we were walking, occasionally chatting with neighbors passing by, soaking up the warm spring air and listening to a mix of tunes from my BlackBerry I had tucked in my pocket. We were about 3/4 of the way through our trek and a really cool Stevie Ray Vaughan song, Chitlins con Carne, enveloped us like only his guitar can do.

Nicole looked at me with half a smile and said, “Hey, that’s ‘your’ song.” I smiled back at her.

I knew what she meant but I asked her anyway what she was talking about. I wanted to hear her reaction. She explained that the song we were listening to was my song now and it doesn’t matter that one of the ‘greatest guitar masters ever’ actually owns the tune.

Nicole is an accountant by trade, and a very good one, by the way. I tell you this because she doesn’t live in the marketing and branding world like I do. So she really had no idea that she just paid me the greatest compliment any brand manager could ever receive. She recognized that song as the theme song for my Coffee with the CEO videocasts and podcasts and has now subconsciously associated one of Stevie’s great tunes with my brand. And not just my online brand, my overall personal brand.

I smiled again back at her, blushed, and walked on towards home with a grin in my soul. My brand lives. My brand lives even in those that would love me if I didn’t have a brand.

Coffee with the CEO: Talking Advertising Dollars with SMB Owners

February 27th, 2009 Keith Parnell No comments

Java time! Today is a discussion for small business owners and the fun of determining how, when and where to spend advertising dollars.

Coffee with the CEO: Twitter Doesn’t Make You - Your Network Makes You

February 26th, 2009 Keith Parnell No comments

I’m a little late this morning so grab your second cup of coffee and let’s talk about social networking.

Driving point: “Twitter doesn’t make you. Your network makes you.”

Coffee with the CEO: Is that a Viral Video?

February 25th, 2009 Keith Parnell No comments

Coffee time team. Let’s discuss how viral videos start and where they live - YouTube, Vimeo, Viddler, etc.

Coffee with the CEO: Inbound Marketing as a part of your Marketing Plan

February 24th, 2009 Keith Parnell No comments

Coffee time! Let’s chat about inbound marketing for a few minutes and where it belongs in our current marketing plan.

Coffee with the CEO: What makes you an Entrepreneur?

February 23rd, 2009 Keith Parnell No comments

Grab your 2nd cup of coffee and let’s chat. I want to introduce you to what economists say it takes to make you an entrepreneur. Let’s see if they say you have the beans or not (coffee pun intended :) ).

Reference post: The Entrepreneurs Forum of Hampton Roads - Born, Not Made by Dr. James V. Koch