8 Dynamite Reasons Why You Should be Blogging
Ever ask yourself why you should blog? Ask no longer.
Here are 8 great reasons why you should be blogging:
- Blogging gives you a rockstar voice. Use it!
- Blogging can work wonders in creating, managing, and molding your brand.
- Blogging provides a way to create meaningful conversations.
- Blogging can, and at times be a primay tool to, help with reputation management.
- Blogging can help you be fundamentally successful with inbound marketing, link building, and lead generation.
- Your competitors are already there!
- Your potential customers are there.
- A few influential statistics:
- 73.6% of North Americans are on the Internet*.
- 83% on Internet users watch videos online**.
- 49% of Internet users use a search engine (Google, Bing, Yahoo!, etc.) every day***.
- 73% of Internet users read blogs**.
- For companies that blog versus non-blogging companies****:
- 126% increase in monthly leads generated.
- 55% increase in visitors.
- 97% more inbound links.
- 434% more indexed pages in the search engines.
If these points, and especially the statistics, don’t convince you that you should be blogging, I give up. Let’s do it. Send me your blog address. If you do, I promise that I’ll put you in my Google Reader and keep up on your activities.
* source: Internet World Stats
** source: Universal McCann
*** source: Pew Research
**** source: Hubspot
Image credit: flickr.com/photos/crystaljingsr
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On Twitter? Follow me at @parnellk63.
Listening to In My Place by Coldplay.
While driving through Norfolk this afternoon a truck passed me that was painted and wrapped with company logos and colors. But what caught my attention was the cool name of the company - 
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How strong is your 



I read this great quote this morning from Milan Martin talking how you represent your agency’s brand to a prospective client. Essentially the message is to be yourself. Represent your brand and your company’s culture accurately and more often than not, you will win over the confidence of your audience.
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