Livin' in BlackBerry Heaven
Brand
Ever Wonder if Taglines Really Work to Build Your Brand?
Our friends at Kuno Creative published a nice article on their blog this morning on taglines. Forever, with brand marketers, we have had in-depth discussions on taglines and whether they actually perform a real function for a business, especially a small business. See the Kuno Creative Using Tag Lines to Build Your Brand article here. We think they [...]
It’s 2010 – Why Downgrade Your Technology?
Tonight I received an automated email from a contact that they were moving to another email host and had a new primary contact email address. No big deal, right? Well … wrong, in this case. The notification read something like this: XXX@gmail.com has a new e-mail address. Old E-mail Address: XXX@gmail.com New E-mail Address: XXX@aol.com [...]
Let’s Have Coffee Tomorrow
I will be hosting a morning Coffee with the CEO tomorrow (Tuesday) at 10AM at Java Cup Cafe in Norfolk. Stop by and let’s talk about your business, my business, strategies that work, and maybe a few new tidbits that you may not have in your business model toolbox yet. Please sign up here so [...]
8 Dynamite Reasons Why You Should be Blogging
Ever ask yourself why you should blog? Ask no longer. Here are 8 great reasons why you should be blogging: Blogging gives you a rockstar voice. Use it! Blogging can work wonders in creating, managing, and molding your brand. Blogging provides a way to create meaningful conversations. Blogging can, and at times be a primay tool [...]
Can you remember Doody Calls?
While driving through Norfolk this afternoon a truck passed me that was painted and wrapped with company logos and colors. But what caught my attention was the cool name of the company – Doody Calls. That one didn’t take but about 3 seconds to figure out that they were a service company that would come [...]
Why blogging will (still) change the world
Okay, maybe blogging won’t change the world as in solving world peace. But blogging can play a major role in influencing the opinions of many people. Blogging can work wonders in creating, managing, and molding your brand. Blogging can provide a way to share your thoughts. Blogging can provide a way to begin meaningful conversations. [...]
Twitter for Your Organization – The Why and How
I’ll be teaching a how-to class on Twitter in a few weeks. The idea behind the session is to get non-profits and museums across Virginia onboard with the powerful networking aspects of Twitter. I’ve come up with this course description and bullet conversation points. If this looks like something that would benefit your organization, feel [...]
What the heck is a JASE?
Do you wonder who is JASE Group? Do you wonder what JASE Group does? Wonder no longer! Related info: http://www.JASEgroup.com http://www.CoffeeWithTheCEO.com http://www.jasegroup.com/brand_management http://www.jasegroup.com/inbound_marketing http://www.jasegroup.com/design http://www.jasegroup.com/blog RSS and Facebook readers: click here to view and enter comments. On Twitter? Follow me at @parnellk63. Listening to After the Storm by Norman Brown.
My laptop gets more action than I do!
Get your mind out of the gutter. Below is a picture of my laptop and coffee hanging out at Panera Bread in Pembroke in Virginia Beach yesterday. Between the weekly Coffee with the CEO sessions, the coffee and lunch meetings, the many virtual work sessions at local coffee shops, and various social media networking events, my laptop [...]
Social Media Communities – Friend Me or Don’t Friend Me – It’s Okay
I just ran across a blog post by my friend Leah that touched on a topic that a lot of people think about, discuss (sometimes heated), and wonder about almost daily if they do business on the Internet. Read her blog post here. By they way Leah is an online sales consultant for a local [...]
Free eBook or not-so-free eBook – Which One?
I’ve been working through several major topics the last few months with the goal of publishing them as eBooks on the web. A couple of the topics, including personal and corporate branding strategies, inbound marketing techniques, yes’s and no’s of blogging, and social media business strategies that work, have emerged at the forefront and should be published soon. With [...]
How strong is your brand? Is it as strong as Brett Favre’s brand?
How strong is your brand? Is your brand stronger than your company’s brand? I got to thinking about that this afternoon while watching the introductions of Brett Favre to the Green Bay community on his first return to Packers stadium. He received mixed reviews from the Packers fans but the majority were probably cheering for [...]
Be a Conversationalist, Not an Expert
There is a difference between branding yourself as an expert and calling yourself an expert. The difference between the two could make or break you in today’s social media communities. The mentality and emotion of electronic social media today is very different from old school socializing in the business world. Being “branded an expert” will [...]
How to Fail with Advertising
I found myself this afternoon driving around Town Center in Virginia Beach looking for a parking space before a lunch meeting at Gordon Biersch. For those of you that do not live in Virginia Beach, Town Center is ‘the’ business mecca in Southside Hampton Roads. In front of me at a stop light was this [...]
Do we love our customers enough to use social media?
In this age of sprouting social media, social networks and easy-to-use social communities, are we really practicing what we preach? Do we use social media to communicate and even more importantly to interact with our customers? We should. Now, more than ever before, we have the tools to increase bi-directional and multi-threaded interaction with our [...]
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