Livin' in BlackBerry Heaven
Advertising
Why are Prices Jacked When Ordering an Out of Town Newspaper?
I know what you’re going to say. So don’t ask. I run a digital media agency and I’m ordering a newspaper subscription. It’s for work. Research. That’s all you need to know. But my question is, why do I have to pay more if I want to pay for the whole year instead of monthy? That [...]
Agency’s Pitch requires the Right Brain and Left Brain
I attended a pre-proposal meeting this morning that our agency was invited to. Without divulging too many details, this city commission asked several regional advertising agencies, marketing agencies, new media agencies and communications firms to participate in their RFP process. JASE was selected to be a part of this prestigious process. As I quite often [...]
Coke Shares a Little Happiness [video]
Look at this very neat video of a stunt that Coke put together on a college campus. Happiness is definitely viral! Hang on to the end. The best is at the 1:51 mark. RSS and Facebook readers: click here to watch the video. On Twitter? Follow me at @parnellk63. Listening to Strangers in the Night by [...]
Cool Commercial: Johnnie Walker – The Man Who Walked Around The World
Thanks Cigar Jack for the link to the Johnnie Walker video. This one is a cigar connoisseur’s must-watch! RSS and Facebook readers: click here to view and enter comments. On Twitter? Follow me at @parnellk63. Listening to Like a Hurricane by Neil Young.
My laptop gets more action than I do!
Get your mind out of the gutter. Below is a picture of my laptop and coffee hanging out at Panera Bread in Pembroke in Virginia Beach yesterday. Between the weekly Coffee with the CEO sessions, the coffee and lunch meetings, the many virtual work sessions at local coffee shops, and various social media networking events, my laptop [...]
How many people do you think use Windows vs. Mac?
According to Net Applications via the Macintosh News Network, Internet surfers substantially prefer the Microsoft’s Windows operating system. Microsoft Windows: 92.52% Apple Macintosh: 5.27% Wow! If you listen to the propaganda machine called ‘Mac vs. PC’, the latest Apple advertising campaign, you would think Macintosh is in the game. Obviously they are not. The point to this message is [...]
Happy Birthday, Digital Advertising!
According to Advertising Age (magazine), October 27th, 2009 is the 15th anniversary of the first banner ad. The ad appeared on Hotwired. AND THE WORLD WAS NEVER THE SAME! How has online advertising changed your life or business? The Banner Campaign that Started a $24 billion Business, and Got a 78% Click-through Rate Oct. 27 [...]
Inbound Marketing is a Money Maker for Any Size Business
Let’s talk about mixing the two worlds of offline advertising and online advertising. Don’t allow advertising budget segregations to not let inbound marketing do its job. Inbound marketing is a money maker for any size business. Watch the free video here. RSS and Facebook readers: click here to view and enter comments.
How to Fail with Advertising
I found myself this afternoon driving around Town Center in Virginia Beach looking for a parking space before a lunch meeting at Gordon Biersch. For those of you that do not live in Virginia Beach, Town Center is ‘the’ business mecca in Southside Hampton Roads. In front of me at a stop light was this [...]
The Lean-Forward Advertising Medium
A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers instead of on their couches. Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and [...]
Would you opt to accept mobile advertisements?
According to a Harris Interactive poll, 42% of 18-to-34-year-olds and 33% of 35-to-44-year-olds are at least somewhat interested in receiving opt-in mobile alerts from their favorite places. Would you? From your favorite restaurant or shoe store?
Brand Your Product Above Your Company?
I sent out this quick tweet last night to my JZ, Twitter and Facebook network but thougth I’d run it by you guys in the blog network to see what your thoughts are. TBS MLB playoffs are “presented by BlackBerry”. Not Rim. Product brand recognition bigger than company brand. Good thing? What do you think? [...]
Cool Social Media Commercial
Social Media is You. Social Media is Me. Social Media is Us. New Media Conventions September 18, 2009 Virginia Beach http://www.youtube.com/watch?v=R60ezttKDDA Credits: Video Production: JASE Media Audio Mixing: JASE Media Photography: Alison Creamer (@bzibee), Cara Mandart (@caramandart), Keith Parnell (@parnellk63), Damien Steiner Smith (@damienSS) Music: Wait for the Dawn, Dan O’Connor.
Why Old School Advertising Doesn’t Always Work
Funny. How much of this sounds familiar?! From Microsoft Digital Advertising Solutions.
Did you see this video?
New Media Conventions September 18, 2009 Virginia Beach http://www.youtube.com/watch?v=R60ezttKDDA Credits: Video Production: JASE Media Audio Mixing: JASE Media Photography: Alison Creamer (@bzibee), Cara Mandart (@caramandart), Keith Parnell (@parnellk63), Damien Steiner Smith (@damienSS) Music: Wait for the Dawn, Dan O’Connor.
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