From the desk (and BlackBerry) of Keith Parnell

A couple of years ago our company, JASE Group, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped.

Our process began as a test project around our blog material and extended out to a few of the social communities we were actively involved in. We began creating a massive amount of content then instigated, created and encouraged as many links back to this content as possible.

Guess what? It worked. And it still works. Every day.

Here are a few ways our inbound marketing strategies have influenced our daily business life:

1. Lead generation from our company website and blog has easily tripled in the volume of quality leads. We have essentially hired an additional sales member (our website) without the payroll of an additional person.
2. With inbound marketing we apply less efforts to traditional time consuming advertising campaigns - no more phone book ads, no more (offline) television commercials, no more radio advertising, no more trade show exhibits.
3. Our internet marketing initiatives have made us more effective towards the goals of our sales team. The leads we generate from our online web entities are more qualified than previous offline initiatives’ leads.
4. We are more efficient. Period. Time spent is more directly attributable to results.
5. Our current online marketing initiatives are much less expensive than traditional campaigns. Couple this with the points made above, and we have a winner.
6. Since we spend much less time worrying every single detail of outbound marketing items such as media buys and almost-impossible-to-measure-ROI, we have more time to work on our clients’ initiatives.

Do you wonder how inbound marketing can work for your business? Our team would be glad to talk with you.

Basics of an Inbound Marketing Plan

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Listening to I’ll Stand By You by Bonnie Rait.

Related reading from my desk (or BlackBerry):

1. Speaking next week on Social Media Business Strategies
2. Holidays are for Creative Internet Marketing
3. Ever wonder what Internet Marketing is or how it can help your business?
4. How to Fail with Advertising
5. Coffee with the CEO: Blogging for Business Over Coffee [video]