The Lean-Forward Advertising Medium
A good internet video, says Kelsey Group (www.kelseygroup.com) analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers instead of on their couches.
Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search the company’s website. “It’s that lean-forward medium,” Boland says.
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Categories: Advertising Advertising, commercial, computer, couch, Internet, Kelsey Group, Michael Boland, television, tv, Video, YouTube
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