Our marketing team initiated a reboot earlier this week of the thinking by our clients of the purpose of a SWOT Analysis, what they can expect as a report from the study and how the SWOT Analysis can be used in support of a full-blown Marketing Plan.

Get full details here.

Related reading from my desk (or BlackBerry):

1. Upcoming Speaking Engagements
2. Coffee with the CEO: Inbound Marketing as a part of your Marketing Plan
3. Coffee with the CEO: Is that a Viral Video?
4. Are you all alone with your ideas?
5. Speaking this week on Social Media’s Role in the Marketing Plan