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Marketing During a Recession – Should we? At what rate?

By Keith Parnell ⋅ October 12, 2009 ⋅ Post a comment
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During these days of tight economic times a lot of us that are decision-makers for our respective companies are thinking hard about the details of our marketing initiatives. How should we market? Should we market? How should we spend? And at what rate should we spend?

JASE published an article on our company blog a few months ago that references thoughts from the Harvard Business Review. It’s worth the read.

Harvard Business Review – How to Market during a Recession

JASE Marketing blog

Related reading from my desk (or BlackBerry):

  1. Coffee with the CEO: Building Your Brand during a Recession
  2. IT Chief: Techie or Business Savvy?
  3. Changing the Game in a Tough Economy
  4. JASE Receives Agency Recognition from Inside Business
  5. JASE Receives Agency Recognition from Inside Business

Discussion

One Response to “Marketing During a Recession – Should we? At what rate?”

  1. Absolutely, businesses that cut marketing in a down economy will suffer when it comes back.

    Posted by @KimberleyMtkg from Twitter | 12. Oct, 2009, 2:25 PM
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