Never miss an opportunity while you’re out in the community to talk about what you do everyday. If you have the passion, if you love your work, if you live for the success of your current project, why wouldn’t you want to shout it from the mountain-top?

I just dropped our new (used) car off at the local station for a state inspection. While the car is being inspected, I’m here at Starbucks (photo below taken now) working. Back at the inspection station I had my JASE book bag hanging over one shoulder so I could bring the laptop. Right on cue, the station manager asked me about the JASE logo on my bag. Hooked. Good conversation ensued that couldn’t be bought with the best advertising dollars.

Marketing message: Never miss an opportunity, triggered by tactful advertising, to talk about your passion. Connections are connections. Networking is networking. And everyone has friends who have friends. Talk your wares every chance you get.

“Wares” definition:
Marketable skills: skills or talents offered as a service or a commodity.

Related reading from my desk (or BlackBerry):

1. JASE Receives Agency Recognition from Inside Business
2. JASE Receives Agency Recognition from Inside Business
3. Coffee with the CEO: Building Your Brand during a Recession
4. Coffee with the CEO: Inbound Marketing as a part of your Marketing Plan
5. What is Inbound Marketing?