Wow. When will big corporations learn that yesterday’s non-Internet days are over? Consumers do have a voice. And an audience that wants to hear them!

Big Biz:
Train your customer support reps.
Train your managers.
Geez, educate your employees and make sure they know that consumers put food on their tables.

Watch the video below on what can happen when a large company like United Airlines just plain doesn’t care who puts food on their tables.

Full Story: http://www.davecarrollmusic.com/story/united-breaks-guitars -

In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3500 guitar was severely damaged. They didnt deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say no to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise. Follow me at http://twitter.com/DaveCarroll . Video Produced by Curve Productions of Halifax, http://www.curveproductionsinc.com.

Related reading from my desk (or BlackBerry):

1. Coffee with the CEO: Building Your Brand during a Recession
2. Do you have the guts to be the crazy white guy that can’t dance?
3. Coffee with the CEO: Inbound Marketing as a part of your Marketing Plan
4. Coffee with the CEO: Is that a Viral Video?
5. What is Inbound Marketing?