From the desk (and BlackBerry) of Keith Parnell

I’ve talked with 3 or 4 clients in the last month or so that had apprehensions about blogging. Each of them had their own legitimate reasons for questioning whether they should blog or not. After we talked through their reasoning and a few case studies I was able to relay to them, each proceeded with their blogging venture.

The bottom line is that you need to get content out of your head and onto a platform so the search engines can help work for you. Content, content, content is a process that I preach constantly as one of, if not the, most important aspects of inbound marketing.

Okay, so. How can you get past the demons? Let’s list a few ways.

1. Keep a notepad handy. When a thought pops into your head, scratch it down. Complete it now or come back to visit the thought later. Doesn’t matter. Just get it down.
2. Read your thoughts aloud. Sometimes it helps to ‘hear’ your thoughts to make sense of them.
3. Read other blogs and RSS feeds. You will get many thought pearls from other folks.
4. Don’t procrastinate. Just do it.
5. Don’t be afraid to make a mistake. Two-way blog commenting communication is valuable on many levels.
6. Remind yourself of the value of inbound marketing!

Do you have other ways you have exorcised your demons?

* Image credit: Newsweek.

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2. Subscription Alert
3. Join Us on Facebook
4. Question Your Marketing Agency - Don’t Assume They Know Best
5. New Book Orders - Trust Agents and Inbound Marketing