Social Media Communities – Friend Me or Don’t Friend Me – It’s Okay

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I just ran across a blog post by my friend Leah that touched on a topic that a lot of people think about, discuss (sometimes heated), and wonder about almost daily if they do business on the Internet. Read her blog post here. By they way Leah is an online sales consultant for a local home builder in Hampton Roads.

Leah is struggling with mixing the personas of her business life and her personal life on Facebook. A lot of people struggle with this. Should I mix my personal brand with my professional brand? How would this affect any current or potential business relationships? How would this affect the communications with my personal friends on Facebook?

I offered my comments to this topic:

I think the thing I like the most about this topic is that there is, and won’t ever be, a right answer. Each of us use social media and its various platforms in our own special manner, which is what makes us special, which is what social media is all about – people (personalities).

I don’t think that any of us ever want to upset or disturb the balance of a friendship or a business relationship on any level. And I think the best way to not disturb that balance is to just be yourself. Be your brand. Be your company’s brand (if that’s your goal). And people will like you, or not. And that’s okay.

What about you? What is your take on the mix of personal brand and professional brand on communities like Facebook for those of us that do business on the Internet?

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On Twitter? Follow me at @parnellk63.


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