Digital Strategy Plans

Let’s pick the right plan for you and your team. Review the plans and their descriptions, and if you still have questions, please contact me below.

How does it work?

Subscribe to a Digital Strategy Plan that will best meet your needs. Upon purchase, you will begin a virtual consulting agreement between you and Keith Parnell. A welcome call will be scheduled within 1 business day. Each Digital Strategy Plan is a 1 calendar-month engagement between you and Keith. The result is an action-based, strategic plan designed specifically for you and your team, ready for execution.

Digital Content & Audience Engagement Plan

$7,000 $6,000*
You want this plan! Keith will teach you how to create content (those really cool social ads), and where/how to distribute strategically to your audience.

Planning your company’s digital content can be overwhelming. Researching customer likes and tendencies, choosing the best social media software, organizing an appropriate distribution schedule, creating the right evergreen content, and understanding how to follow-on engage with the community is a big undertaking. Keith is here to make this easier for you.

This plan is for startups, and small and medium-sized businesses. Each plan is unique and customized around your needs and customers.





Social Media Policy

$5,000 $4,000*
In need of a social media policy for your organization? This is your solution. This plan is a comprehensive social media policy developed specifically for your organization. You will get to work one-on-one with Keith to develop the best policy for your organization. Over the 1 calendar-month, you will virtually meet weekly, and follow his proven method for building out a social media policy.

A good social media policy should:

  • Not control every aspect of your team’s online habits (unless you work in a highly regulated or privacy-based field).
  • Offer various social media scenarios and how to respond.
  • Outline ownership, accountability and other key workflow needs.
  • Keep your company in compliance with any industry regulations.
  • Provide consistency for how all members of your team should use social media.
  • Establish the to-do’s and not-to’s for employees, interns, volunteers, executives, and other team members.

This plan is a way for startups, and small and medium-sized businesses to function as though there is a strategic communications executive in-house.





Startup-business Social Media Plan

$5,000 $4,000*
When you need a social media plan for your startup, someone to give you a strategic and executable roadmap, this is where you want to start.

This plan for startups includes:

  • Weekly deep-dive meetings (either via Skype or face-to-face*).
  • A comprehensive social media (strategy) plan.
  • Setup of social media software and instructional training (either via Skype or face-to-face*).
  • An editorial calendar.

An example of things that may be included in your plan:

  • Your company’s social media goal.
  • Social media channels, in which you will own outright.
  • Style of online voice, demeanor, and personality.
  • Image and graphic guidelines for each community (yes, they are different for each!).
  • Spreadsheet broken down by social media channel, recommended time to post, appropriate messaging, etc. (built out for 6 months).
  • Guidelines for using social media software.
  • Social media crisis communications overview and guidance.




SMB Social Media Plan

$8,000 $7,000*
When you need a social media plan for your business, someone to provide you a strategic roadmap, this is where you want to start. Whether you are just getting started in the world of social media or a seasoned pro, you might need additional help to kick your online game up a notch. Keith will work with you to figure out your plan of action and formulate a strategic roadmap to get you where you want to be.

What’s included in a plan? Each organization is unique, so each plan will be different. Some social media plans include things, like:

  • Outline of organizational strategy and relative goals.
  • Comprehensive list of social media channels.
  • Social media organizational structure, approval, and workflow.
  • Social media branding guide: style of online voice, demeanor, personality, and color schemes.
  • Image and graphic guidelines for each community (yes, they are different for each!).
  • Social media standards of behavior for employees.
  • Spreadsheet broken down by social media channel, recommended time to post, appropriate messaging, etc. (built out for 6 months).
  • Recommendations and overview for using social media software.
  • Social media crisis communications overview and guidance.
  • Social media advertising (e.g. how to, recommendations, etc.).




What does Virtual Consulting look like?

  • Weekly Skype or telephone conference calls will be scheduled.
  • An online shared workspace will be set up for document sharing.
  • The first deep-dive call with the team will be scheduled during the quick welcome call.
  • Keith will work with you to outline goal(s) of the plan and will begin work immediately.
  • Within one week of your deep-dive call, the first draft of the plan will be delivered.
  • You have unlimited revisions of the plan available to you over the next few days.
  • Within 1 calendar-month of purchasing your plan, the action-based, strategic plan will be delivered.

* Each plan has a one-time, flat fee and only changes if you decide to add options, such as in-person meetings.

There are limited spots available for 2019. Please contact Keith below to ensure availability for your Digital Strategy Plan monthly subscription.











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