from the Desk of Keith Parnell

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CEOs Need to See Through Walls

The key to reforming capitalism lies in creating shared valueby harnessing the power of business to solve social problems. Paradoxically, in these difficult economic times, the business opportunities hidden in our urgent social problems offer the greatest potential for profit and growth most businesses will ever face. But there is a trick to discovering these opportunities: It takes a CEO who can see through walls to find them.

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