The Breeze app "allows dine-in customers to view menus, order and process payments from their personal devices by scanning a QR code." https://hospitalitytech.com/breeze-helps-restaurants-manage-dine-qr-codes Sounds cool. Sounds progressive.

But being realistic, when was the last time you saw someone scanning a QR code? I'd venture to say that most people don't know how to scan a QR code with their phone.

How many restaurants will fall for 'coolness' and not truly evaluate 'usefulness'?

keithparnell.com
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Keith Parnell, CMO