How CMOs earn a seat at the board table. CMOs today have an amazing opportunity. Armed with abundant data and powerful technology, leading creative and talented teams, they are in a better position than ever to drive profitable growth, develop winning strategies, and help create superior customer experiences for their companies. It’s a great time to be in marketing.

So why is it that, according to Deloitte, only about 26% of CMOs regularly attend their companies’ board meetings? Perhaps it’s because those who do attend have managed to prove to their CEOs and boards how integral marketing is to driving growth, rather than just being a cost center or budget line, and that they need to be sitting at the table in most major strategy discussions.

Read more at https://www.thinkwithgoogle.com/future-of-marketing/management-and-culture/cmo-marketing-changes/
Keith Parnell, CMO