How does the world's largest snack company elevate personalization at scale? With snacking a growing part of people's everyday lives, we want to connect them with the right snack in the right moment, made the right way. By embracing personalization at scale in our marketing, which we refer to as empathy at scale, we can create deeper relationships with our customers, while driving growth for our brands.

Technology alone does not create moments of joy for consumers, but it allows us to be relevant and in the moment with them at scale.

Read the original full article at https://www.thinkwithgoogle.com/marketing-strategies/video/oreo-case-study-ad-personalization-at-scale
Keith Parnell, CMO