Social Media Success Is About Purpose (Not Technology) Read more

Social Media Success Is About Purpose (Not Technology)

What is a good purpose for social media? Would you recognize one if you saw it? And if you could identify a good purpose, would you be able to mobilize a community around it and derive business value from it? Social Media Success Is About Purpose (Not Technology)http://blogs.hbr.org/cs/2011/11/social_media_success_is_about.html (Sent from Flipboard) Sent from my keithparnell.com […]