from the Desk of Keith Parnell

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Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VIII – Q&A [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

Question & Answer session on all things Inbound Marketing from the “LinkedIn for Business, with a touch of Inbound Marketing Strategy” seminar at Alpha College of Real Estate on August 4, 2011.

Coffee with the CEO credits

Coffee with the CEO: LinkedIn for Business, with a touch of Inbound Marketing Strategy p.VII [video]

Keith Parnell, @parnellk63, CEO, JASE Digital Media
Coffee with the CEO – http://coffeewiththeceo.com/

There always should be lead collection webforms on your landing pages.

Call-to-actions are the most important action point on your landing page for visitors.

The object of a landing page is to get a potential customer to fill out a webform.

You want to be able to measure almost anything you do in the inbound marketing world.

If you’re not measuring what you’re doing on the Internet, you cannot monitor [properly] and ensure your campaign is malleable.

Coffee with the CEO credits

I Love When an Ad Campaign Comes Out Beautiful In The End!

Beautiful, as in powerful. And beautiful, as in productive and efficient. I love our creative team!

JASE just completed, and received approval on, the new concept for Dragas Companies’ October advertising campaign. I won’t spoil the surprise and show you here early (you’ll have to wait until next week) but below are a couple of our past successful concepts for Dragas. Did you notice the inbound marketing techniques used in the traditional advertising mediums?

DRAGAS Home Search Magazine ad

DRAGAS Home Search Magazine ad

Dragas outdoor board ad

Dragas outdoor board ad

Learn How to Think Different(ly)

As a leader, how often do you think different? How often do you brainstorm? How often do you hunt for solutions in new environments? Thinking different is easier said than done. We don’t claim that folks can jump from the low end of the bell curve of creativity performance to the high end just with practice. But when it’s done frequently enough by just about anyone, it can transform good ideas (and not so good ones) into great ones that might even disrupt the world. We have found that most people can actually do this reasonably well if they choose to put in the time and effort that’s required to think different. That’s what disruptive innovators do, day after day. Do you? Can you? Will you? 


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