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Ever Wonder if Taglines Really Work to Build Your Brand?

Our friends at Kuno Creative published a nice article on their blog this morning on taglines. Forever, with brand marketers, we have had in-depth discussions on taglines and whether they actually perform a real function for a business, especially a small business.

See the Kuno Creative Using Tag Lines to Build Your Brand article here.

We think they do. We think a tagline expresses a bit more about the brand than when a consumer just sees your company name. In other words, a tagline increases consumer recognition of your brand.

What do you think? Talk to our brand folks at JASE to learn more about effective branding for your small business.

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Listening to Can’t Find My Way Home by Blind Faith.